VisionMonday

Doing Business in Optical’s Local Markets

Mon, 20 May 2013 00:00:00 GMT

Stanton Optical jumped from six locations and $7 million in 2009 to 27 locations and $37 million in revenue last year, and the company is on track to have 55 locations up and running by the end of next year.

Eye-Where: When Patients Take Eyewear into Their Own Hands

Thu, 02 May 2013 14:09:00 GMT

Patients expecting repairs and adjustments on glasses they bought somewhere else, requesting to take their prescription elsewhere and asking eyecare professionals to provide them with their PD measurements all seem to be accelerating, particularly as buying online increases.

Online Ads Trump Yellow Pages

Mon, 15 Apr 2013 09:30:00 GMT

HICKORY, N.C.—"I knew we needed to do more online advertising after carefully tracking our marketing and becoming frustrated that we were spending a lot on the yellow pages and not getting much return on investment," said Jean Shankles, marketing director of Graystone Eye, a five-location group offering ophthalmology along with optical dispensing.

Doing Business in Optical’s Local Markets

Mon, 15 Apr 2013 00:00:00 GMT

The ways in which two regional optical groups switched from traditional promotions such as yellow pages and flyers to more up-to-date methods, including search engine advertising and social media, are featured in the current edition of dba: Doing Business in Optical’s Local Markets.

Optical Group Flourishes After Merger With Major Health System

Thu, 07 Mar 2013 13:00:00 GMT

Partnering with a major hospital system brought success to a chain of franchised optometrists formerly known as First Optometry Eye Care Center and currently known as Henry Ford Optimeyes. Now, the group is poised for further growth as it works toward partnering with another prominent Michigan health system.

Online Calculator Helps EyeOne Unify Seven Locations and Determine Patient Expenses

Mon, 04 Mar 2013 11:50:00 GMT

With seven locations throughout central Virginia and the Shenendoah Valley, EyeOne has found a way to accurately calculate its patients’ out-of-pocket expenses at the moment that they are making their eyewear purchasing decisions.

Frames’ Average Retail Price Holds Steady for 2012

Mon, 04 Mar 2013 00:00:00 GMT

ALEXANDRIA, Va.—The average retail price for eyeglass frames was $125.11 for the second half of 2012, according to the most recent statistics available from The Vision Council’s VisionWatch report, a negligible increase of approximately one-tenth of one percent from the same period one year prior and 2.4 percent from the second half of 2010.

Online Calculator Helps EyeOne Unify Seven Locations and Determine Patient Expenses

Mon, 04 Mar 2013 00:00:00 GMT

Doing Business in Optical’s Local Markets

Mon, 04 Mar 2013 00:00:00 GMT

With SECO in Atlanta just completed and Vision Expo East being held in New York City this month, the current online edition of the e-newsletter dba: Doing Business in Optical’s Local Markets features optical retail executives discussing the reasons they and their key staff members choose specific trade shows to attend throughout the year.

Optical Retailers Predict a Strong Year for 2013

Wed, 06 Feb 2013 02:09:00 GMT

How will the economy affect business in 2013, and what impact will health care reform have? The following optical retailers told dba their expectations for the economic climate in 2013 and the effect it might have on their business for the coming year.

E-Word-of-Mouth: Encouraging Positive Reviews and Reacting to Negative Ones

Wed, 09 Jan 2013 02:09:00 GMT

How do you generate good electronic word-of-mouth on customer review websites? The following ECPs told dba how they encourage good reviews while reacting to the bad ones: Jonathan Rosin, M.D., Co-President, Rosin Eyecare; Stephen L. Franklin, CEO, Accurate Optical Co.; Mark Johnson, Director of Optical Services, Virginia Eye Institute; and Robin Matejka, Marketing Director, Emerging Vision, Inc., dba Sterling Optical and Site For Sore Eyes, New York, N.Y.

dba Looks at Doing Business In Optical’s Local Markets

Fri, 09 Nov 2012 10:30:00 GMT

Local and regional retail/optometric business leaders play an important role in providing eyecare and selling eyewear to millions of consumers. Don’t miss Vision Monday’s latest e-newsletter, dba, which addresses their decision-making needs and specific challenges while profiling the success stories of these leading regional/local retailers/optometric practices.