What Are You Looking At? Eye Tracking Has the Answer
Presented By Barbara Barclay
"Using eye tracking technology in retail can add an objective viewpoint into what someone is looking at," Barbara Barclay, general manager of
Tobii Technology North America said in her dba LIVE presentation on "Eye Opening Eye Tracking at Retail."
She illustrated how studying where consumers are looking when they walk into a store can dramatically impact sales. One technique her company uses is to have a test subject put on a pair of eye tracking glasses with a camera built into the lens to film a video that shows exactly what that person is looking at as they walk through a store and the order in which they look at it.
Transforming the 'Patient Visit Cycle' from Exam Lane to Dispensary... and Beyond
Presented By Brian Chou, OD
Technology can be transformational for the optical practice... when it is used correctly that is, as Brian Chou, OD, of
EyeLux Optometry explained at the start of his dba
LIVE presentation on "Using Technology to Engage and Educate Patients
in the Exam Lane and Dispensary." However, using technology incorrectly
can also interfere with the patient/doctor relationship, he warned. To
illustrate the bad use of technology, Chou described a doctor who rolled
a video about cataracts and simply sat there and watched it with the
patient with no interaction whatsoever.
As Technology Transforms Retail, It's the Personal Relationship That Counts
Presented By John Bonizio
With three existing Bronx locations,
Metro Optics is planning to add an "Apple store for eyewear," as owner and president John Bonizio describes it. His dba LIVE presentation on "Transforming the Optical Retail Experience" discussed how the practice his business partner founded in 1978 started out on the cutting edge and remains there. However, even with all the technical advances they've implemented over the years, he stressed that it's the personalized service that keeps them on top of their game.
Traditional Goes Digital As Omni-Channel Offers Opportunities to Optical
Presented By Joe Pflanz
has already implemented a wide range of digital tools to enhance its
well established optical retail operations throughout the country. Joe
Pflanz, senior director, omni-channel customer experience, LensCrafters,
discussed them in his dba LIVE presentation "The
Interaction of Digital and Traditional Retail." They include a virtual
try-on tool with Facebook integration, a lens simulator, an in-store
virtual mirror, the AccuFit digital measuring system, and even a low
tech quick-replace eyeglasses case containing all the necessary
information for replacing a pair of eyeglasses.