Global Leadership Summit 2014

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January 8, 2014

In This Edition

Whylie Eye Care Centers

dba q&a
Lab Strategies

Third Party System
Choosing Vision Plans

In Your Employ
Paraoptometric ROI

Lens Choice

Local Eye Site


All in the Family: Whylie Eye Care’s Copple Clan Continues Its Optical Heritage

By John Sailer

DES MOINES, Iowa—With a family that's well known within the field of optometry as well as among its clientele throughout the state of Iowa, Whylie Eye Care Centers has made a name for itself both nationwide within its profession as well as statewide among its customers.

Recognition among its customers was built and maintained through television commercials that made founder and matriarch, Lois Copple, a local celebrity. Now in her mid-80s, Lois shifted much of the responsibility of running the business to her son and president, Vince Copple, even though she's still known to show up from time to time and stay involved with the business whenever she wants. The commercials continue running, which also keep Lois front and center as the face of the business.


dba q&a

What's the Best Lab Strategy: In-House, Centralized or Wholesale?

Mid-size regional optical retailers can control costs and quality with in-house labs or centralized labs that serve multiple locations. Or they can reduce the headaches and upfront investments by outsourcing to one or more wholesale optical labs. Whichever strategy they choose, the following optical retailers explain their reasons for choosing how they process finished eyeglasses for their patients: Alan Ulsifer, OD, CEO and president, FYidoctors; Gordon A. Bishop, FNAO, ABOC, RO, CEO and president, Sunland Optical; Joe Madore, president, 947-EYES; John D. Marvin, president, Texas State Optical; Robert J. Platt, director of product operations, Opticare Eye Health & Vision Centers, Inc.; Mark Johnson, director of optical services, Virginia Eye Institute; David H. Hettler, OD, Drs. May & Hettler; and Judd Sky, president/CEO, Partners in Vision Inc.


Third Party System

'Fear' of Lost Patients, Not Just Rate Reimbursement, Influences ECPs' Choice of Managed Vision Care Plans

A vast majority of eyecare professionals (82 percent) cited rate reimbursement as the most important attribute when choosing a managed vision care plan, according to a webinar on "Measuring Vision Plan Quality Outcomes" presented Nov. 19, 2013 by Ron Krefman, OD, FAAO, CEO of focalCenter, for the National Association of Vision Care Plans. The presentation was based on a cooperative study of the "Managed Vision Care Patient Experience" conducted by focalCenter and Jobson Optical Research.



In Your Employ

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA

By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line. Here are just a few ways that a multi-location operation can generate a return on its investment in a certified paraoptometric staff.



Doctor or Retailer Recommendation Most Cited Reason for Choosing a Lens

A recommendation from a doctor or retailer is the most frequently cited reason for choosing a particular lens, according to the latest statistics available from The Vision Council's most recent VisionWatch report. Almost one-quarter of the approximately 110,000 American adult consumers responding to The Vision Council's latest VisionWatch survey from Sept. 2013 selected "doctor/retailer recommended" as the most important reason for choosing a particular lens.



John Sailer, Senior Editor

Send us news about your mid-size regional optical chain or optometric group, provide us with subjects and/or questions for a future dba q&a or let us know what topics you'd like to see covered. Contact dba's Editor John Sailer at

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