L’Amy and A&A Offer Holiday Charity Program for Veterans

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WILTON, Conn.—L’Amy America and A&A Optical have joined forces for a charity program this holiday season that will provide eyewear to veterans in need. For every pair of L’Amy America branded frames and A&A Optical branded frames bought by the end-consumer, one pair will be donated to a veteran in need.

L’Amy branded frames include Ann Taylor, Bally Switzerland, Balmain, Columbia, Nicole Miller, Nina Ricci, Sperry Top-Sider, L’Amy Paris, C by L’Amy and Vision’s. A&A Optical branded frames; include Quiksilver, Roxy, Jimmy Crystal New York, Alexander Collection, XXL, Cruz, Jalapenos and Pez.

With over 22 million veterans in the U.S., the campaign is sure to create a lot of interest in the optical industry, the companies said. To participate, opticians must sign up with the program and keep track of every frame sold. The campaign began on Oct. 1 and at the end of it on Dec. 31, the optician’s tally sheets should be returned to L’Amy America. At that point, companies will donate the appropriate pair of frames to several veterans’ organizations, including Saluting Sacrifices, Athletes Helping Athletes, and the Red Circle Foundation.

Since implementing the program five years ago, L’Amy has donated several thousand frames to the Lions Club and other charities to service needy patients, and expects that with A&A’s participation this year and the focus on veterans, the amount of frames donated will be meaningful. ■