Transitions Optical Marks World Sight Day With ‘Record-Breaking Mosaic’

PINELLAS PARK, Fla.—Transitions Optical marked World Sight Day by setting the Guinness World Record for the ‘World’s Largest Photo Mosaic.’ The record-breaking photo mosaic—consisting of 176,750 individual photographs and measuring 21,479 square feet in size—makes up one singular, recognizable image, a globe surrounded by an eye. It was created to raise awareness about the importance of proper eyecare and eyewear and underscores the value of healthy, quality vision and its role in helping to truly experience the world around us, according to Transitions Optical.

Assembled in Tampa, Fla. by Transitions employees and volunteers from the Tampa Bay area, the photo mosaic was unveiled on Oct.11 to commemorate World Sight Day. An Official Guinness World Records Adjudicator attended the mosaic construction and unveiling, to verify that Transitions Optical had set the new record.

As part of its 2012 Official Sponsor of Sightseeing (OSS) initiative, Transitions Optical asked consumers from across the U.S. and Canada to submit photos of their favorite “sights” that they would miss if they were not able to see clearly to the Sight of the Day Photo Contest. In the U.S., consumers were encouraged to visit to enter the contest.

The unveiling of the photo mosaic marks the final event of Transitions Optical’s year-long “Sightseeing City Tour,” which consisted of five previous city stops in Miami, Dallas, Seattle, Chicago and New Orleans, where Transitions Optical reached tens of thousands of people about the importance of visiting an eye doctor for regular, comprehensive exams and the role that healthy, enhanced vision plays in enjoying all of the “sights” in life.

“We are proud to have set the new Guinness World Records title for the ‘World’s Largest Photo Mosaic,’” said Dan McLean, marketing manager, communications, Transitions Optical. “Throughout our Sightseeing City Tour, we’ve raised awareness among tens of thousands about the importance of healthy, enhanced vision and the role it plays in ‘sightseeing,’ and in addition to the many photos submitted on the site, we’ve also seen high engagement among visitors. For example, nearly 15,000 visitors clicked to find an eyecare professional near them, confirming that the campaign is encouraging consumers to think about the steps they need to take to ensure their eye health. Achieving this new world record while honoring World Sight Day, is the perfect culmination of this year’s efforts.”

Attending Thursday’s unveil event was Tampa City Council Chair Pro-Tem Harry Cohen, who placed the final photo into the mosaic, and issued a Proclamation declaring Oct. 11, 2012 as “Tampa Bay Sight Day,” reminding residents in the Tampa Bay area community how important it is to take care of their eyes.

In addition, Transitions Optical presented a check donation of $50,000 from its Healthy Sight for Life Fund to non-profit organization Optometry Giving Sight, in support of its World Sight Day Challenge, which is designed to raise funds for projects that provide vision care, training and infrastructure support for people who do not have access to eye exams and eyeglasses. To help bring further attention to eye health issues, a donation was made through the Transitions Healthy Sight for Life Fund for each photo uploaded to the Sight of the Day Photo Contest.