EYECARE: Eye Health Fourth Annual Contact Lens Health Week to Kick Off Aug 21 By Staff Monday, August 7, 2017 12:18 AM NEW YORK—The fourth annual Contact Lens Health Week, a campaign created by the Centers for Disease Control and Prevention (CDC) to increase public awareness and promote healthy contact lens wear and care, will kick off Monday, Aug 21. As part of their promotional efforts, the CDC will be co-hosting live Twitter Chat on Tuesday, Aug. 22 with NBC News Health. The CDC encourages people to join the conversation using the hashtag #HealthyContactsChat. Last year, Vision Monday took part in the live chat along with others in the industry including the AOA, Johnson & Johnson, Bausch + Lomb, CooperVision and many more companies and ECPs. In total, last year’s chat reached more than 6 million people. Contact Lens Health Week will continue through Aug. 25. This year’s campaign theme, “Healthy Habits Mean Healthy Eyes,” focuses on encouraging young people to start healthy habits early in order to have healthy eyes later on in life. Topics include healthy CL hygiene habits, care and storage, proper use and regular visits to eyecare providers. For those looking to get involved, promotional tools and materials can be found on the CDC’s website.