Grammy and CMA Award-winning musician, Darius Rucker greeted students receiving free vision screenings.
Visionworks team members conducted free vision screenings for 600 students in Phoenix.
PHOENIX—Transitions Optical and its brand ambassador, Darius Rucker, partnered with Visionworks to provide free vision screenings for more than 600 students at Longview Elementary School here. Grammy and CMA Award-winning musician, Darius Rucker, who has worn prescription eyeglasses for years, shared his own story with Longview students about how vision has impacted not only his ability to read and play music but also how it has affected his overall career and personal life.

“Joining Transitions Optical and Visionworks at Longview was such a cool experience for me,” said Rucker. “Kids should never get left behind in the classroom just because they can’t see clearly.”

More than one-third of the students screened at Longview required vision correction, surpassing the American Public Health Association’s assessment that one in four children has an undetected vision problem that can interfere with the ability to read and learn. For the 204 students whose screening determined needed vision correction, vouchers redeemable at local Visionworks were provided for a free pair of glasses fitted with Transitions adaptive lenses.

“Being here with Transitions Optical and Darius Rucker has been a wonderful opportunity for us to impact hundreds of children in need and get them ready to continue the school year seeing their very best,” said Jim Eisen, president of Visionworks and co-CEO of HVHC. “We’re passionate about educating people about eye health and look forward to having Longview students and families choose their eyewear.”

“Because 80 percent of learning is visual, we at Transitions Optical are committed to raising awareness about the importance of regular eye exams and the benefits of corrective eyewear, especially among children and families,” said Patience Cook, associate director, North America marketing, Transitions Optical.