EYECARE: Managed Care Rethink Eyecare Promotes Full-Scope Optometry By John Sailer Thursday, January 16, 2014 10:00 AM "Change is upon us, now is the time to rethink eyecare," states the American Optometric Association's Third Party Center in this video that explains, "Health care is changing for the better, and the health care system needs optometrists now more than ever." To promote the integrated eyecare model that the AOA advocates at Rethinkeyecare.com, this video describes, "Why there's a need for more optometrists to serve more patients with full-scope comprehensive eyecare and the significant savings that can result by doing so."