EYECARE: Optometry Get the Gist of Generation Z… Some Information on Resources By Catherine Wolinski Monday, June 20, 2016 12:28 AM RELATED CONTENT They’re Post-Millennial, Pre-Myopic Digital Natives... Are U.S. Parents Risking Their Child's Eyes and Learning Ability? Providing, Not Promoting, to Generation Z Report by Prevent Blindness Calls Children’s Eye Health Stakeholders to Action KIDZ BIZ: Brand Choices for Gen Z Wearers USA Today, “After Gen X, Millennials, what should next generation be?,” Bruce Horovitz, May 2012. Sparks and Honey, “Meet Generation Z: Forget Everything You Learned About Millennials,” June 2014. Ad Week, “Here come the social natives,” Erik Oster, August 2014. U.S. Census Bureau, Population Division, “Annual Estimates of the Resident Population: April 1, 2010 to July 1, 2014,” December 2014. The New York Times, “Move Over, Millennials, Here Comes Generation Z,” Alex Williams, September 2015. Ad Week, “How Should You Be Marketing to Generation Z Through Social? (Infographic),” Kimberlee Morrison, October 2015. Inc., “Here’s What The Post-Millennial Generation Is Called,” Chris Matyszczyk, December 2015. Ad Week, “Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?),” Justin Lafferty, April 2016.