EYECARE: Optometry Refraction Goes Online By Richard Mark Kirkner Monday, November 16, 2015 12:23 AM RELATED CONTENT ECPs Talk About Their Experiences With the Latest Digital Technologies Faster Refractions Practice Building Potential A Higher Quality Exam Part of a Package Breaking the Mold A Matter of Ergonomics Going Mobile Mobile and Online Refractions Come Under Fire Consumers can use a computer and smartphone to take an eye test and receive a prescription within 24-hours to use at any online or physical optical retailer. Opternative, a Chicago-based start-up, has developed an online refraction service, the first one of its kind. By using a computer and smartphone, consumers can take a 25-minute or less eye test and receive a prescription within 24 hours to use at any online or physical optical retailer. After signing up at Opternative.com, individuals follow a series of written and audio instructions that walk them through several multiple choice vision tests presented on their computer screen. Their answers are recorded using a smartphone. Since the service debuted in July 2015, 19,000 people have created an account on the company’s website, company co-founder Aaron Dallek recently told VM. The test is now available in 32 states. “Since launching, 98 percent of patients who have received a prescription from our doctors were satisfied with their prescription,” noted Dallek, who spoke at VM’s 2014 VM Global Leadership Summit.