INSIGHTS Insights for 11-9-18 By Staff Wednesday, November 7, 2018 10:31 AM "Perhaps today’s single biggest B2B buying trend is customers’ heavy use of digital channels at every stage of their buying journey – even long after engaging sales reps in in-person interactions. … As a result, suppliers must ensure consistent, simultaneous buying support and information across both digital and in-person channels at every stage of the purchase, creating for customers a seamless view of their organization, irrespective of channel."-Brent Adamson, principal executive adviser at Gartner, in response to a question on Forbes.com about the “7 Marketing Issues to Be Aware of Heading Into 2019.”