"Physical retail embodies a social and tangible experience that America's Amazon-driven format of online retail has yet to duplicate. [And so] digital-first retailers are ... investing in extending their direct-to-consumer relationships by owning permanent storefronts in worthwhile locations."

-Web Smith, founder of 2PM, a subscription platform that tracks retail start-ups and their growth, in a recent 2PM research report, as noted by CNBC.