It’s Back-To-School on Main Street

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Believe it or not, summer is rapidly coming to a close. Although the most relaxing time of the year seems to have just begun, in the blink of an eye, ECPs all around the country are already hosting end-of-summer bashes and back-to-school events. Just in time for Children’s Vision and Learning Month, we thought we’d share how eyecare practices far and near have been promoting eye health for kiddos who are about to head back to the classroom. Take a look below to see what fun events and marketing tactics ECPs have been using to gear up for the upcoming school year.

Adams Eye Care from Bossier City, Louisiana hired a professional face-painter for their back-to-school trunk show, which was a hit with the kids. They also offered freebie deals, such as free fidget spinners or earbuds with a purchase of kid’s frames.

 
Two patients at Adams Eye Care
enjoy their face paintings at the
back-to-school trunk show.
This happy patient transformed into
Captain America after his eye exam.

Vivid Eye Care in Hillsboro, Oregon had a fun superhero-themed back-to-school event this last Friday and Saturday complete with superhero treats, decorations and a photo booth. The super-staff saw 65 patients, with every patient getting a superhero goodie box after their exam.

 
This super-patient loved trying on
frames at Vivid Eye Care’s
superhero-themed event.
Not all heroes wear capes … but the staff at Vivid Eye Care do!

HealthView Eye Care Centers in Wisconsin hosted their annual Kids Carnival at their Medford and Colby locations to take advantage of the last few weeks of summer. The 70 kids in attendance enjoyed a plethora of eye-related games, goodie bags and prizes donated by Essilor and MiraFlex.

 
A giant eye took the place
of a target in this fun
game at HealthView Eye
Care’s carnival.
This carnival attendee
enjoys a round of “Pin the
Glasses On the Clown.”

Cool Springs EyeCare in Franklin, Tennessee had an exciting back-to-school trunk show to attract kids of all ages. They had a blast with a local balloon artist, lemonade stand, door prizes, a bubble machine and more. Discounted frame and lens packages along with a local vision therapy vendor appealed to parents who were looking to get their kids’ eyes school-ready.

 
With their sunglasses and ice cold drinks, these
girls are ready to take charge of the lemonade
stand outside of Cool Springs EyeCare’s
back-to-school trunk show.
It’s a win-win for this patient who left the
trunk show with a Red Sox balloon and
a new pair of specs.

Hyde Eyecare from Morristown, Tennessee successfully organized their 7th Annual Kids Day—a huge event aimed at giving back to the community with a special focus on making sure every child has a free eye screening before the new school year. The event included free UV sunglasses for kids, bounce houses, rock climbing, a petting zoo, arts and crafts, stilt walkers and appearances from Disney princesses and Spiderman.

 
Hyde Eyecare’s back-to-school event
offered a range of activities for kids,
including a petting zoo and pony rides.
The most important activity at Hyde Eyecare’s
Kids Day was the free vision screenings for children
who were about to head back to the classroom.