Yes, there’s always an eternal argument around the ‘glass half empty’ or the ‘glass half full’ point of view.
For much of the month of
October, when most everyone spent what seemed like an eternity watching
the U.S. Congress wrestle with solving the problems of a government
shutdown and the future of the debt ceiling, it was a challenge to keep
up the optimism. Nevertheless, there is always a good reason to think
positively, particularly at this time of year, when many people are
putting together plans and budgets for next year.
Part of that can mean
thinking about increments and looking for manageable goals. For example,
if the U.S. optical vision care community could just improve the
collective number of people having eye exams by 1 percent, that would
likely translate into thousands more patients learning more about their
eye health, considering their vision correction choices and improving
the productivity for thousands of lives. (If you haven’t already,
consider your own participation in
Another way to view this
is to take a close look at your own business and consider how you can
bring new patients into your practice or office by reaching out to them
via digital/social media and reminding them about what your eyecare
experience and dispensary can offer them—before they get there. Might
that set up an incremental increase from what each patient represents to
your practice with each visit and/or might it garner you several new
patients per month?
Our cover story this
month also asks about realizing the potential of polarized lenses— as
well as leveraging eyecare expertise in the Rx sun category. Millions of
Boomers are interested and millions of Millenials, too, want to know
more about polarized and sun Rx options. Can that be a growth category
for you next year?
It’s a good time to focus on the “upside” potential of many things. ■