Happy New Year to all. Perhaps many of you have already noticed that starting this month we launched a fresh, new and integrated approach to VMAIL.

New VMAIL and VMAIL Extra formats are now issued every weekday, Monday through Friday. A new section, VMAIL LaunchPad is also featured each day, (replacing VMail ProductWatch and VMail Technology). LaunchPad will keep you in the loop by spotlighting new products, collections and technology in the marketplace.

You’ll also see more special features, statistics and original stories to discover in every daily edition.

As the definitive news leader in the optical industry, we will continue to bring you professional, business and financial news as well as important Breaking News.

The new VMAIL and VMAIL Extra will continue to be companioned by our new and very well-received VMAIL Weekend Saturday edition which offers a relaxed and casual take on industry people, places and things.

Our team certainly hopes you are getting this news, reading it as a companion to this print/digital Vision Monday edition. If you want to sign on for VMAIL, VMAIL Extra (which has some expanded, exclusive features) or our new fun VMAIL Weekend, please check out the details here: http://www.visionmonday.com/subscribe/

Since VMAIL’s debut 20 years ago (!), the platform’s reach has expanded across the U.S. and around the world. We have a dedicated audience. VMAIL reaches 57,800 recipients daily and there are some 3 million VMAILs opened per year.

We invite you to join us on this journey, to continue growing this legacy as we take the necessary steps into the future of news and trends in our fast-changing, dynamic vision care business.

maxelrad@jobson.com