INSIGHTS: First Person HEAR/SAY By Staff Monday, August 15, 2011 12:00 AM “Don’t be into trends. Don’t make fashion own you. But you decide what you are, what you want to express by the way you dress and the way to live.” – Gianni Versace, designer, brother of Donatella “Beauty without expression is boring.” – Ralph Waldo Emerson, philosopher, poet “Advertising generally works to reinforce consumer trends rather than to initiate them.” – Michael Schudson, sociologist, Columbia journalism professor “Trends, like horses, are easier to ride in the direction they are going.” – John Naisbitt, “Megatrends” author “The thing is to be able to outlast the trends.” – Paul Anka, “Put Your Head on My Shoulder” singer, Canadian “It seems we’re always in transition and that it’s more about trends than it is about what’s meaningful.” – Marlee Matlin, Academy Award-winning actress, deaf advocate