Jamie Wilson

Jamie Wilson, Associate Editor

Jamie’s coverage includes news and developments in frames, sunwear and fashion accessories markets, including product, marketing initiatives, companies and brand licenses. She is the editor of Style.Pages, a monthly print feature exploring fashion trends in eyewear and sunwear as well as its accompanying e-blast. Jamie also edits VMail ProductWatch, a weekly e-newsletter offering briefings on frame, sun, spectacle lens and contact lens line additions. She also manages Vision Monday’s social media platforms including Twitter, Facebook , Instagram and LinkedIn. Contact Jamie at jwilson@jobson.com.

OD Finds Her Niche With Monocle Muse Blog

By Jamie Wilson
Thursday, October 5, 2017 11:14 AM NEW YORK—While Sophia V., OD, has always had an interest in fashion and writing, she feared that she wouldn’t be able to set herself apart from all of the other fashion blogs out there. But Sophia realized that it was her career as an optometrist that would inevitably differentiate her blog, Monocle Muse, from the rest.

Decoding the Complexity of Accessories and Fashion

By Jamie Wilson
Thursday, September 28, 2017 4:30 PM NEW YORK—Carolina Herrera once said, “Fashion has always been a repetition of ideas, but what makes it new is that way you put it together.” Click here to read the latest edition of VMail Weekend.

Love Symbol #2: The Color Formerly Known as Purple

By Jamie Wilson
Friday, September 8, 2017 1:59 PM NEW YORK—What’s your favorite color? This is a question we’ve all answered at one time or another. And if we’re taking guesses, for New Yorkers it’s most likely 50 shades of black and for me, it’s always been pink. While colors can be a vehicle for self-expression and conveying emotion, how many of us can truly say we have a “signature” color? Click here to read this week's edition of VMail Weekend.

Fashion Meets Function

By Jamie Wilson
Monday, August 28, 2017 12:00 AM I got my first pair of glasses in the fifth grade, and oddly enough I was initially very excited. At the time, glasses were still more widely viewed as a medical device than a fashion statement. So, by the time I got to sixth grade, the newness wore off and I switched over to contact lenses, wearing my glasses sparingly.

Inside the ‘Fintastic’ Eye of the Shark

By Jamie Wilson
Thursday, July 27, 2017 2:39 PM NEW YORK—From the blood thirsty Great White shark devouring swimmers in “Jaws” to Bruce the Australian shark struggling with his quest to see fish as friends and not food in Disney and Pixar’s “Finding Nemo,” sharks have succumbed to many negative myths and misconceptions. With Shark Week 2017 coming to an end, we thought we’d share some lesser known facts about one of the earth’s oldest creatures to top off the festivities. Click here to read the latest edition of VMail Weekend.

Overheard

By Jamie Wilson
Monday, July 17, 2017 12:00 AM Summer 2017 is getting a technicolor twist. Take a look at this month’s Style.Pages feature to get the details. jwilson@jobson.com

Overheard

By Jamie Wilson
Monday, June 19, 2017 12:00 AM “Don’t forget to spread the word about the importance of UV protection for National Sunglasses Day on June 27.” jwilson@jobson.com

Building Connections Block (Party) By Block (Party)

By Jamie Wilson
Friday, May 19, 2017 3:35 PM CHARLOTTE, N.C.—With the weather warming up and summertime in sight, what better way to get the community together, network and of course celebrate summer fun than with a good old neighborhood block party.

Overheard

By Jamie Wilson
Monday, May 15, 2017 12:00 AM “Move over Greenery and Millennial Pink because there’s a new trending color for the upcoming seasons.” (Turn to Page 44 for the answer) jwilson@jobson.com

Ohio-based Small Businesses Unite To Create Stronger Community Connections

By Jamie Wilson
Friday, May 12, 2017 3:19 PM CANTON, Ohio—There’s truth to the saying “there’s strength in numbers,” and for the staff at Eisenbrei Plaza Optical located in Canton, Ohio they understand the benefit of partnering with other local businesses to create a bigger wave in the community. That’s why the 54-year old optical location joined forces with the four-year-old restaurant, Shy Cellars, to educate the community about one another.

Oakland Vision Center Optometry’s Doctors Get Coachella Ready on Facebook Live

By Jamie Wilson
Friday, April 28, 2017 12:58 PM OAKLAND, Calif—In VM’s Pop-Up Talk during this year’s Vision Expo East, we explored the ideas and tactics that independent ECPs are using to give themselves a competitive edge with an emphasis on the utilization of social media.

A Good Customer Experience Never Gets Old

By Jamie Wilson
Monday, April 24, 2017 12:00 AM Spoiler alert: Although Millennials have been categorized, dissected and often generalized in recent years, we’re still individuals, and I’m a Millennial with an old-fashioned streak. While I love a well-curated Instagram page, a good Facebook lurk session and getting news updates on my Twitter feed, I still prefer shopping in-store and feel most comfortable making appointments by phone. I know—shocking!

We Go Green or We Go Back

By Jamie Wilson
Friday, April 21, 2017 2:49 PM

PLANET EARTH— In the words of one of my favorite childhood cartoon heroes, Captain Planet, “The Power Is Yours.” While everything might not always be greener on the other side, we should all try to take steps to make it so. It’s time to pull out your reusable water bottles and tote bags, turn on Michael Jackson’s “Earth Song” and grab your favorite green frames because today marks the 47th annual celebration of Earth Day. Click here to read this week's VMail Weekend.

Cultivating Company Culture With Clarke EyeCare Center

By Jamie Wilson
Friday, April 21, 2017 1:17 PM

WICHITA FALLS, Texas—Dr. Danny Clarke’s vision for a company with great culture started about 20 years ago when he launched Clarke EyeCare Center. Fast forward to 2017 and one could say the formula has been a success—the company was recently ranked on Entrepreneur’s Top Company Cultures list, a comprehensive ranking of U.S.-based businesses exhibiting high-performance cultures.

Moving on to Bigger and Better Things, Dr. Laura Miller Reinvents Her Practice

By Jamie Wilson
Tuesday, March 28, 2017 8:47 PM AUSTIN, Texas—After being in the same location for 13 years with the building’s owner not keeping up with maintenance, Dr. Laura Miller of Northwest Hills Eye Care located here knew it was time to move locations and purchased a property for her new office.
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