Monday, June 19, 2017 12:00 AM
“Don’t forget to spread the word about the importance of UV protection for National Sunglasses Day on June 27.”
Friday, May 19, 2017 3:35 PM
CHARLOTTE, N.C.—With the weather warming up and summertime in sight, what better way to get the community together, network and of course celebrate summer fun than with a good old neighborhood block party.
Monday, May 15, 2017 12:00 AM
“Move over Greenery and Millennial Pink because there’s a new trending color for the upcoming seasons.”
(Turn to Page 44 for the answer)
Friday, May 12, 2017 3:19 PM
CANTON, Ohio—There’s truth to the saying “there’s strength in numbers,” and for the staff at Eisenbrei Plaza Optical
located in Canton, Ohio they understand the benefit of partnering with other local businesses to create a bigger wave in the community. That’s why the 54-year old optical location joined forces with the four-year-old restaurant, Shy Cellars
, to educate the community about one another.
Friday, April 28, 2017 12:58 PM
OAKLAND, Calif—In VM’s Pop-Up Talk
during this year’s Vision Expo East, we explored the ideas and tactics that independent ECPs are using to give themselves a competitive edge with an emphasis on the utilization of social media.
Monday, April 24, 2017 12:00 AM
Spoiler alert: Although Millennials have been categorized, dissected and often generalized in recent years, we’re still individuals, and I’m a Millennial with an old-fashioned streak. While I love a well-curated Instagram page, a good Facebook lurk session and getting news updates on my Twitter feed, I still prefer shopping in-store and feel most comfortable making appointments by phone. I know—shocking!
Friday, April 21, 2017 2:49 PM
PLANET EARTH— In the words of one of my favorite childhood cartoon heroes, Captain Planet, “The Power Is Yours.” While everything might not always be greener on the other side, we should all try to take steps to make it so. It’s time to pull out your reusable water bottles and tote bags, turn on Michael Jackson’s “Earth Song” and grab your favorite green frames because today marks the 47th annual celebration of Earth Day. Click here to read this week's VMail Weekend.
Friday, April 21, 2017 1:17 PM
WICHITA FALLS, Texas—Dr. Danny Clarke’s vision for a company with great culture started about 20 years ago when he launched Clarke EyeCare Center. Fast forward to 2017 and one could say the formula has been a success—the company was recently ranked on Entrepreneur’s Top Company Cultures list, a comprehensive ranking of U.S.-based businesses exhibiting high-performance cultures.
Tuesday, March 28, 2017 8:47 PM
AUSTIN, Texas—After being in the same location for 13 years with the building’s owner not keeping up with maintenance, Dr. Laura Miller of Northwest Hills Eye Care
located here knew it was time to move locations and purchased a property for her new office.
Monday, March 27, 2017 12:30 AM
“Don’t forget to stop by the Galleria Lounge at Vision Expo East at 11 a.m. March 31 for VM’s Pop Up talk, Bricks & CLICKS: Social Media Meets Optical on Main Street.” firstname.lastname@example.org
Monday, March 13, 2017 12:00 AM
“We’re full speed ahead as we gear up for Vision Expo East, here, in New York. I can’t wait to see some familiar faces and meet new ones too.”
Tuesday, February 14, 2017 12:00 AM
“I enjoyed attending my first European trade show last month for Opti in Munich and taking in a different
perspective than what I know from
U.S. shows.” email@example.com
Monday, January 16, 2017 12:00 AM
“Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” –Leatrice Eiseman, executive director of the Pantone Color Institute firstname.lastname@example.org
Monday, December 12, 2016 12:00 AM
I love the internet. One of the wonderful things about it is the ability to archive moments with ease and find them later. Once December hits, it feels like you’re all of a sudden bombarded with roundups and lists about the year in review.