Jamie Wilson

Jamie Wilson, Associate Editor

Jamie’s coverage includes news and developments in frames, sunwear and fashion accessories markets, including product, marketing initiatives, companies and brand licenses. She is the editor of Style.Pages, a monthly print feature exploring fashion trends in eyewear and sunwear as well as its accompanying e-blast. Jamie also edits VMail ProductWatch, a weekly e-newsletter offering briefings on frame, sun, spectacle lens and contact lens line additions. She also manages Vision Monday’s social media platforms including Twitter, Facebook , Instagram and LinkedIn. Contact Jamie at jwilson@jobson.com.

Overheard

By Jamie Wilson
Tuesday, February 14, 2017 12:00 AM “I enjoyed attending my first European trade show last month for Opti in Munich and taking in a different perspective than what I know from U.S. shows.” jwilson@jobson.com

Overheard

By Jamie Wilson
Monday, January 16, 2017 12:00 AM “Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.” –Leatrice Eiseman, executive director of the Pantone Color Institute jwilson@jobson.com

Dear 2016, I’m Breaking Up With You

By Jamie Wilson
Monday, December 12, 2016 12:00 AM I love the internet. One of the wonderful things about it is the ability to archive moments with ease and find them later. Once December hits, it feels like you’re all of a sudden bombarded with roundups and lists about the year in review.

Overheard

By Jamie Wilson
Sunday, November 13, 2016 12:00 AM “It’s a month of dynamic duos and creative collaborations. Find out what I’m talking about in this month’s Style.Pages section.” jwilson@jobson.com

Overheard

By Jamie Wilson
Monday, October 17, 2016 12:00 AM “Social Purpose initiatives never go out of style. It’s always great to see the individuals within the industry give back like Wes Stoody and Article One Eyewear.”

DES and Building a Blue Light Bridge for Parents

By Jamie Wilson
Monday, August 15, 2016 12:00 AM
With summer winding down, back-to-school season is now on every parent’s mind. A fresh wardrobe and school supplies undoubtedly land at the top of their checklist, but what about an annual eye exam?

It would seem that among regular doctor visits, parents only take their children for eye exams after hearing complaints about not being able to see the board, but this parental oversight can unknowingly pose harmful effects for the kids.

While Millennials were the first generation to be exposed to electronic devices on a massive scale, Generation Z which follows them is the first generation to be born into a world of digital exposure. Often connected to multiple devices for a prolonged period of time, these children, tweens and teens are not only absorbing copious amounts of information via technological devices, but also the negative effects associated with it like digital eye strain and myopia at a younger age.

As stated in 20/20 Magazine’s supplement, “Protecting Eyes from Screens and Sun,” Gary Morgan, OD, at Eye Tech Eyes in Peroria, Ariz. said, “Patients really are becoming more and more educated about digital eye strain. This is here, it’s now, and we really need to learn everything we can about how blue light affects the eyes. You don’t want your patients coming in knowing more than you do.”

In fact, a Vision Council report stated “70 percent of parents who let their children use devices for three or more hours a day, or who do not set limits, report being very or somewhat concerned about the impact of digital devices on their children’s developing eyes.”

By taking an active interest in the effects of blue light and digital eye strain, becoming the expert and bridging the education gap, ECPs are presented with a unique opportunity to help parents make better decisions about their children’s overall eye health and potentially build their practice.

jwilson@jobson.com

Overheard

By Jamie Wilson
Monday, July 18, 2016 12:00 AM “Fear of failure can stop innovation, learning and growth, which is a disservice to yourself and the business you work for.” Stacey Abler, National Vision jwilson@jobson.com

Overheard

By Jamie Wilson
Monday, June 20, 2016 12:00 AM “Stay connected with us on all eyewear related celebrity fashion, street style and trends by following VM on Instagram @VisionMonday.” jwilson@jobson.com

Overheard

By Jamie Wilson
Monday, May 16, 2016 12:00 AM “Because unprotected UV exposure can lead to cataracts and age-related macular degeneration, it’s vital that we continue raising awareness about eye health.” jwilson@jobson.com

Sunshine State of Mind

By Jamie Wilson
Monday, May 16, 2016 12:00 AM I’ve been living in New York for almost three years now, but I will never stop being a Florida girl. Growing up in the Sunshine State, sunglasses were essential to any look. While I had my share of shades, I can’t say that I grew up thinking eyewear was something to splurge on. After all, the ocean has unfortunately claimed its fair portion of my frames.

Overhead

By Jamie Wilson
Monday, April 11, 2016 12:00 AM “Time to celebrate the end of winter by getting into the swing of spring with floral printed frames.”

Overheard

By Jamie Wilson
Monday, March 28, 2016 12:00 AM “I admire the creativity and business savvy new ODs have as they navigate their budding careers. Take note— these ODs are the emerging face of optometry.”

Happy ‘Opti-versary’ to Me

By Jamie Wilson
Monday, March 7, 2016 12:00 AM Happy “opti-versary” to me! In theme with the social media musings I do for Vision Monday, I’m going to do a little #tbt to the July 20, 2015 issue.

Overheard

By Jamie Wilson
Monday, March 7, 2016 12:00 AM “Don’t forget to take a look at the additional categories in the new and improved VM CLICK landing page.”

Overheard

By Jamie Wilson
Monday, February 15, 2016 12:00 AM “Independents are passionate, determined and putting themselves out there, and consumers are really taking notice.”
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