Mark Tosh, Senior Editor

Mark covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. Mark is a contributor to dba, a twice monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. Contact Mark at mtosh@jobson.com.

What Are You Thankful For?

By Mark Tosh
Monday, November 12, 2018 12:30 AM This is the time of year when we like to take a moment and identify the many things that we appreciate for making the daily journey more interesting and pleasurable. While there are certainly some omissions from this list, here are just a few things that we’d like to acknowledge as our thoughts turn to Thanksgiving and all that this annual holiday represents.

Today’s Baseball Has New Rules

By Mark Tosh
Monday, June 11, 2018 12:00 AM Baseball has been one of my favorite things for a long time. There’s something about the way it combines athletic skills, a degree of strategic thinking and even a bit of risk taking.

The Year’s Biggest Story?

By Mark Tosh
Monday, December 18, 2017 12:10 AM As the final days of 2017 approach, we’re intrigued by the year-end lists that the media rolls out. While we can’t weigh in on best movies, songs or TV shows, we do have an opinion about the biggest events in optical.

Small Business Saturday Puts Feet on the Street

By Mark Tosh
Friday, November 17, 2017 12:42 PM NEW YORK—It’s the most wonderful time of the year (to borrow a lyric from the late Andy Williams), especially if you’re in the retail business. Black Friday, Sofa Sunday (a research day for online shoppers) and Cyber Monday are all record-setting holiday shopping events and red-letter days on the retail calendar. But don’t overlook Small Business Saturday, which is becoming a consumer force in its own right. Read the full Weekend edition.

Take Me Out to The Ballgame…
Where Baseball and Eyesight Take the National Stage

By Mark Tosh
Friday, October 13, 2017 11:24 AM

NEW YORK—Perhaps in no sports competition is great eyesight more important than it is in baseball. Indeed, superior vision is generally acknowledged to be a prerequisite for attaining the highest levels of competition in the sport. Click here to read this week's VMail Weekend.

Are You Ready for Some (College) Football?

By Mark Tosh
Friday, August 25, 2017 1:01 PM Well, you’re not alone, since so many in the optical business are loyal and proud fans of their college alma maters. Yes, for many of us, the most lasting connection to our college days are those ties to Saturday afternoons at the stadium, and the memorable tailgating before the game, cheering and celebrating every touchdown or big defensive play, and then rehashing it all over again into the wee hours of the morning. Click here to read this week's VMail Weekend.

No More Dog Days of Summer

By Mark Tosh
Monday, August 14, 2017 12:00 AM In the good old days, or at least when I was younger, the dog days of summer were a welcome respite in August for winding down, sneaking in a last-minute summer vacation or just listening to a baseball game on the radio. Wouldn’t it be nice to have those dog days back?

Overheard

By Mark Tosh
Sunday, August 13, 2017 12:00 AM
“Retailers should be measuring and managing customer feedback with the same care and rigor they use with other key performance indicators.”—Eric Feinberg, ForeSee. mtosh@jobson.com

Overheard

By Mark Tosh
Monday, July 17, 2017 12:00 AM “Marketing tech can help solve problems facing health care. The industry needs to solve the disconnect between what consumers want and what providers can deliver.” – Kyra Hagan mtosh@jobson.com

Celebrating the Art of Failure

By Mark Tosh
Thursday, June 22, 2017 4:12 PM Failure happens. And, sometimes failures happen to the big, disciplined forward-thinking companies that rarely take a misstep in their business dealings. Click here to read the latest edition of VMail Weekend.

Overheard

By Mark Tosh
Monday, June 19, 2017 12:00 AM “A review of current ad trends shows an increased focus on the measurability of online ads [and] the interconnectedness of ads and commerce.” Mary Meeker’s Internet Trends 2017 mtosh@jobson.com

Overheard

By Mark Tosh
Monday, May 15, 2017 12:00 AM “The fact that we have one foot in the canoe of fee for service and the other foot in value payment demonstrates that it’s not sustainable.” Former HHS Secretary Michael Leavitt mtosh@jobson.com

Overheard

By Mark Tosh
Monday, April 24, 2017 12:00 AM “In this era of retail, stores need to be multidimensional showrooms. We’re positioning ours to function as hubs in a smart network.” – Target’s Brian Cornell at Shoptalk mtosh@jobson.com

Overheard

By Mark Tosh
Monday, March 27, 2017 12:30 AM “If Snap Inc. does have a successful IPO, I’m moving all of my investments to cash, as it will be the leading indicator of market peak.”—Voyager Capital’s Erik Benson mtosh@jobson.com

Where Will Disruption End?

By Mark Tosh
Monday, March 13, 2017 12:00 AM The world is changing, and it’s changing faster and faster. Daniel Liberman, a senior vice president, strategic initiatives, at Essilor, offered this thought earlier this month at the SECO conference in Atlanta, where Essilor was hosting “town hall” meetings to answer questions and talk about its recently announced plan to combine with Luxottica.