Stephanie Sengwe, Contributing Editor

Stephanie's coverage includes independent retailers and ECPs and reports on optical boutique/eyecare practice news and trends including local events, social purpose initiatives and store openings. She is the editor for several VM print features, such as Local Diary, Trending, In/Store, HearSay and Endpage. Stephanie is also the social media coordinator for Vision Monday's social media platforms including Twitter, Facebook, Instagram and LinkedIn. Contact Stephanie at ssengwe@jobson.com


Eyeaholic: Dr. Amanda Setto’s Instagram Page Will Get You Buzzed on All Things Eyewear

By Stephanie Sengwe

Friday, October 19, 2018 11:00 AM If you are a fanatic about all things optical—from clothing to jewelry, bedding and even tableware—then you have definitely run into Amanda Setto’s Instagram account, Eyeaholic. Dr. Setto started the page in March of this year and has already garnered over 3,000 followers and counting. Eyeaholic, which was created as a fun and easy hobby on the side, does not disappoint when it comes to providing her followers with a variety of eye-related trinkets.



Erika Mabus, OD, Takes Readers into the World of Organic Products

By Stephanie Sengwe

Friday, October 5, 2018 4:15 PM NEW YORK—On Instagram, Organic Optometrist is an airy page, with carefully curated posts whose color schemes mostly feature green, blue and white. Ran by Erika Mabus, OD, Organic Optometrist is not just a page made to please the eye, it was made purposefully to educate its viewers on some of the skincare products in the ever-changing organic product market. Created in January of this year, Organic Optometrist has garnered over 1,000 followers in just 10 months.

Ashley O’Dwyer, OD, aka the Dry Eye Guru, Aims to Change Patients’ Mindsets

By Stephanie Sengwe

Friday, September 14, 2018 12:30 PM Ashley O’Dwyer has been a practicing optometrist for just over a year and she has hit the ground running. In February of this year, she created thedryeyeguru.com in an effort to educate patients about different causes and treatments of dry eye disease. “I started realizing a majority of my female patients had dry eye disease, and it had never been addressed before,” Dwyer told VMail Weekend.

Lisa Wahl, OD, Finds the Perfect Instagram Balance

By Stephanie Sengwe

Friday, August 31, 2018 1:34 PM Lisa Wahl has been a practicing optometrist for just over five years now. She graduated from the Southern California College of Optometry in 2013 and completed a residency in Ocular Disease at the VA Los Angeles Ambulatory Care Center. Now an assistant professor at Marshall B. Ketchum University in Fullerton, Calif., she spent the last several years working at the Maloney Vision Institute in Los Angeles.

Dr. Jen and Juice: Jennifer Tsai, OD, Serves the Perfect Shot of Optometry and Travel

By Stephanie Sengwe
Friday, August 10, 2018 11:12 AM MANHATTAN—On Instagram, Jennifer Tsai is known as @drjenandjuice— a fashion forward optometrist, with a love for travel and an eye for the perfect Instagram photo. Though her Instagram account—which has a whopping 49,000 followers—caters to a wide audience between the ages 18 and 45, it first started as a personal account in 2014 before she incorporated optometry earlier this year. “It was a way for me to share my passion outside of work and school,” Dr. Tsai told VMail Weekend. “It gained quite a following on its own, so I started to collaborate with hotels, restaurants, and travel agencies as a travel lifestyle influencer. I decided to combine optometry with my account around April 2018 of this year, to help advocate the field and health wellness.”

From Brazil With Love: Chantal Goldfinger Showcases her Obsession With Specs Through By the Eyewear

By Stephanie Sengwe

Friday, July 13, 2018 2:00 PM SAO PAULO—Chantal Goldfinger has been obsessed with eyewear ever since she can remember. When she wasn’t asking to borrow her friends’ specs, she would kidnap her father’s readers all the time—all out of curiosity and sheer love for the accessory. Goldfinger did not get her first pair of frames—a blue, bold, and rectangular Gucci pair—until she was 11-years-old and began her slow, but progressive road to collecting frames. “I was gifted my first specs at 11, my second pair at 16, and my third at 18, for graduation,” Goldfinger stated. “As soon as I began to work, that same year I began investing in specs, so I believe I officially began collecting at 18. However, my rate was really slow because I was unaware of what a cool and huge market eyewear really was. I must have bought a pair a year.”

‘Eyesplain-ing’ Eye Conditions With Caitlin Morrison, OD

By Stephanie Sengwe

Friday, June 29, 2018 11:03 AM NEW YORK—Caitlin Morrison is a practicing optometrist and contact lens specialist in the cornea department at New York Eye and Ear Infirmary of Mount Sinai. In 2014, she created her website, CaitlinJMorrison.com because she wanted to have a place where she could share new information, developments in research and explanations of things in the world of eyes, with her patients outside of the exam room. The website, which features a designated blog section that discusses topics such as “I Have Keratoconus... Why Can't I See Well With Glasses?” and “How Can I Be A Successful Contact Lens Wearer?”—has since transitioned into her Instagram account, Eyesplain.

Daniel Brunson Gives Followers the HBE Perspective

By Stephanie Sengwe
Friday, May 25, 2018 10:46 AM TULSA, Okla.—Daniel Brunson, ABOC, is a fourth generation optician who pretty much grew up in the optical industry. Though he had a brief stint at a satellite TV provider—among other careers—Brunson eventually found his way back to the optical store his great grandfather founded in 1952, Hicks Brunson Eyewear, and he has been practicing since 2000.

Preet Kalra Offers a Glimpse of the Optician Life

By Stephanie Sengwe
Friday, April 27, 2018 12:14 PM NEW ROCHELLE, N.Y.—Being an optician has been a life-long passion for Preet Kalra—lead optician and buyer here at Bright Eyes Optometry—who went so far as to fake her first eye exam to get a pair of glasses when she was 11-years-old. Fast forward to 2003, when she started having problems seeing the blackboard while in high school and needed to get fitted for contacts, Kalra went into an optical shop with the intention of getting her vision corrected and walked out with a part-time job to boot. “From 2003 to 2007, I worked part-time and got exposed to the floor of the optical boutique. I enjoyed troubleshooting prescriptions as well as styling patients in eyewear. I enjoyed edging lenses and loved the feeling when I held the finished pair of glasses in my hand,” Kalra said.

Behind the Leopard Glasses With Emma Zielinski

By Stephanie Sengwe
Friday, April 13, 2018 4:31 PM NEW YORK—Emma Zielinski may be a rookie to the eyewear industry, but as a lifelong eyeglass wearer, she’s definitely well-acquainted. Though she has been wearing glasses since she was in the eighth grade, it wasn’t until she took a meeting with 10/10 Optic’s co-founder, Ruth Domber, in the summer of 2016 that she decided to change her career path from teaching high school biology and go to school for business management.

Keeping Up With Eyewear During Awards Season

By Stephanie Sengwe
Monday, February 12, 2018 12:00 AM Over the years, I have always watched the red carpet for couture fashions that make their way down, but the optical girl in me has come to realize that eyewear is just as vital an accessory to a red carpet look as any Lorraine Schwartz necklace.

Living The Optical Goddess Life With Autianna Wilson

By Stephanie Sengwe
Friday, February 2, 2018 2:27 PM SAN FRANCISCO—On Instagram, she has been known as The Goddess of Optix since 2015, but as of today, Autianna Wilson has officially launched her blog, The Optical Goddess Life. The idea to create The Optical Goddess Life first came when she was still a novice in the optical industry, while working at City Optix. “I came in there with only 3 years’ experience and a lot of passion, and the opticians working there at the time, took me in and taught me so much. I had customers who constantly returned to see me just for the experience that I gave them and it was there that I started branding myself as The Optical Goddess,” Wilson said.

Laramy-K’s Keith Benjamin Runs Optical Retail Success for the Daily Practitioner

By Stephanie Sengwe
Friday, January 12, 2018 1:22 PM

INDIANOLA, Iowa—Keith Benjamin started Optician Success as a weekly newsletter a little over a year ago, with the intention of helping opticians and independent optical shops keep pace with changes in retail and marketing. As the subscribership grew to over 10,000 people, he realized that a large number of those readers were optometrists interested in achieving greater retail success, so, as of January 2018, Optician Success has become Optical Retail Success.

Dr. Jackie Garlich’s ‘20/20 Glance’ Gives ECPs a Snapshot of Clinical News

By Stephanie Sengwe
Friday, January 5, 2018 1:47 PM MILWAUKEE—Jackie Garlich, OD’s, 20/20 Glance is the perfect newsletter for the practitioner on the go. The weekly newsletter delivers a “rundown of recent headlines for the busy clinician,” and is delivered every Monday morning.

Center Stage Optique Presents Eyewear With A Broadway Flair

By Stephanie Sengwe
Friday, December 8, 2017 3:51 PM New York—Center Stage Optique is located at 45 Seventh Avenue, between 13th and 14th streets, bordering Greenwich Village and the Chelsea area, making it the perfect location for tourists who want to take a break from the overcrowded New York streets, or natives who just want some breathing room.