Stephanie Sengwe, Contributing Editor

Stephanie's coverage includes independent retailers and ECPs and reports on optical boutique/eyecare practice news and trends including local events, social purpose initiatives and store openings. She is the editor for several VM print features, such as Local Diary, Trending, In/Store, HearSay and Endpage. Stephanie is also the social media coordinator for Vision Monday's social media platforms including Twitter, Facebook, Instagram and LinkedIn. Contact Stephanie at ssengwe@jobson.com


Shelby Brogdon, OD, Is the New Optometrist on the Block

By Stephanie Sengwe
Friday, November 30, 2018 11:42 AM Shelby Brogdon, OD, graduated from the University of the Incarnate Word Rosenberg School of Optometry in San Antonio, Texas this past May. A native of Benton, Ark., she moved back home after graduation and now practices at Simmons Eye Care and Teague Eye and Vision Clinic in Little Rock. Though she is just starting out as an optometrist, (she has a bachelor’s from Arkansas State University), she has cultivated her Instagram page, Eye Brog Doc, for about a year now and it’s sure to keep growing as she moves forward as an optometrist.

Danielle Richardson, OD’s ‘Fierce Clarity’ is All About Accessibility and Relatability

By Stephanie Sengwe
Wednesday, November 21, 2018 11:56 AM Danielle Richardson is a fulltime optometrist at Optometrix in Hollywood, Calif. A graduate of Indiana University School of Optometry, she created her Instagram page, Fierce Clarity as a way to combine her love for all things health and wellness—from yoga, plant-based recipes, meditation, motivational quotes and personal development.

Nadia Afkhami’s ‘Eye Am Nadia’ Functions as her Social Media Personal Diary

By Stephanie Sengwe

Friday, November 9, 2018 12:57 PM Nadia Afkhami is a second-year optometry student at the Western University of Health Science in Pomona, Calif. With a master’s degree in biomedical sciences from Barry University in Miami, Afkhami made the decision to pursue optometry after observing the relationships optometrists often make with their patients. After having lived in Orlando for most of her life, (she was born in Iran and migrated when she was 2), Afkhami decided to create Eye Am Nadia in an effort to chronicle her life as a budding optometrist in California for her friends back home to see. Now with over 2,000 followers, the Instagram page has become a community.

Sathi Maiti, OD, Shares Her Obsession With ‘Eyeballs and Stuff’

By Stephanie Sengwe

Thursday, November 1, 2018 3:45 PM Sathi Maiti has been a practicing OD for about four years now. A graduate of the University of California, Berkeley, School of Optometry, she currently subleases inside SEE Eyewear, an optical boutique in Seattle. In Sept. 2017, Maiti created Dr. Maitis Eyeballs and Stuff, a fun Instagram page that shares optometry-related content that interests her, and she thinks will be interesting to others.

Dr. Samantha Rao’s EyeDocTravels Is all About Eyecare and Traveling

By Stephanie Sengwe

Friday, October 26, 2018 12:49 PM NEW YORK—Since Samantha Rao, OD, started her Instagram page, EyeDocTravels, in April of this year, the page has really taken off. Created out of her love for eyecare and traveling, EyeDocTravels chronicles Rao’s different adventures around the globe as well as some unique eye conditions she encounters in her daily life as a practitioner at an eye surgery center in New York City. EyeDocTravels has garnered over 1,000 followers since its inception six months ago.

Eyeaholic: Dr. Amanda Setto’s Instagram Page Will Get You Buzzed on All Things Eyewear

By Stephanie Sengwe

Friday, October 19, 2018 11:00 AM If you are a fanatic about all things optical—from clothing to jewelry, bedding and even tableware—then you have definitely run into Amanda Setto’s Instagram account, Eyeaholic. Dr. Setto started the page in March of this year and has already garnered over 3,000 followers and counting. Eyeaholic, which was created as a fun and easy hobby on the side, does not disappoint when it comes to providing her followers with a variety of eye-related trinkets.



Erika Mabus, OD, Takes Readers into the World of Organic Products

By Stephanie Sengwe

Friday, October 5, 2018 4:15 PM NEW YORK—On Instagram, Organic Optometrist is an airy page, with carefully curated posts whose color schemes mostly feature green, blue and white. Ran by Erika Mabus, OD, Organic Optometrist is not just a page made to please the eye, it was made purposefully to educate its viewers on some of the skincare products in the ever-changing organic product market. Created in January of this year, Organic Optometrist has garnered over 1,000 followers in just 10 months.

Ashley O’Dwyer, OD, aka the Dry Eye Guru, Aims to Change Patients’ Mindsets

By Stephanie Sengwe

Friday, September 14, 2018 12:30 PM Ashley O’Dwyer has been a practicing optometrist for just over a year and she has hit the ground running. In February of this year, she created thedryeyeguru.com in an effort to educate patients about different causes and treatments of dry eye disease. “I started realizing a majority of my female patients had dry eye disease, and it had never been addressed before,” Dwyer told VMail Weekend.

Lisa Wahl, OD, Finds the Perfect Instagram Balance

By Stephanie Sengwe

Friday, August 31, 2018 1:34 PM Lisa Wahl has been a practicing optometrist for just over five years now. She graduated from the Southern California College of Optometry in 2013 and completed a residency in Ocular Disease at the VA Los Angeles Ambulatory Care Center. Now an assistant professor at Marshall B. Ketchum University in Fullerton, Calif., she spent the last several years working at the Maloney Vision Institute in Los Angeles.

Dr. Jen and Juice: Jennifer Tsai, OD, Serves the Perfect Shot of Optometry and Travel

By Stephanie Sengwe
Friday, August 10, 2018 11:12 AM MANHATTAN—On Instagram, Jennifer Tsai is known as @drjenandjuice— a fashion forward optometrist, with a love for travel and an eye for the perfect Instagram photo. Though her Instagram account—which has a whopping 49,000 followers—caters to a wide audience between the ages 18 and 45, it first started as a personal account in 2014 before she incorporated optometry earlier this year. “It was a way for me to share my passion outside of work and school,” Dr. Tsai told VMail Weekend. “It gained quite a following on its own, so I started to collaborate with hotels, restaurants, and travel agencies as a travel lifestyle influencer. I decided to combine optometry with my account around April 2018 of this year, to help advocate the field and health wellness.”

From Brazil With Love: Chantal Goldfinger Showcases her Obsession With Specs Through By the Eyewear

By Stephanie Sengwe

Friday, July 13, 2018 2:00 PM SAO PAULO—Chantal Goldfinger has been obsessed with eyewear ever since she can remember. When she wasn’t asking to borrow her friends’ specs, she would kidnap her father’s readers all the time—all out of curiosity and sheer love for the accessory. Goldfinger did not get her first pair of frames—a blue, bold, and rectangular Gucci pair—until she was 11-years-old and began her slow, but progressive road to collecting frames. “I was gifted my first specs at 11, my second pair at 16, and my third at 18, for graduation,” Goldfinger stated. “As soon as I began to work, that same year I began investing in specs, so I believe I officially began collecting at 18. However, my rate was really slow because I was unaware of what a cool and huge market eyewear really was. I must have bought a pair a year.”

‘Eyesplain-ing’ Eye Conditions With Caitlin Morrison, OD

By Stephanie Sengwe

Friday, June 29, 2018 11:03 AM NEW YORK—Caitlin Morrison is a practicing optometrist and contact lens specialist in the cornea department at New York Eye and Ear Infirmary of Mount Sinai. In 2014, she created her website, CaitlinJMorrison.com because she wanted to have a place where she could share new information, developments in research and explanations of things in the world of eyes, with her patients outside of the exam room. The website, which features a designated blog section that discusses topics such as “I Have Keratoconus... Why Can't I See Well With Glasses?” and “How Can I Be A Successful Contact Lens Wearer?”—has since transitioned into her Instagram account, Eyesplain.

Daniel Brunson Gives Followers the HBE Perspective

By Stephanie Sengwe
Friday, May 25, 2018 10:46 AM TULSA, Okla.—Daniel Brunson, ABOC, is a fourth generation optician who pretty much grew up in the optical industry. Though he had a brief stint at a satellite TV provider—among other careers—Brunson eventually found his way back to the optical store his great grandfather founded in 1952, Hicks Brunson Eyewear, and he has been practicing since 2000.

Preet Kalra Offers a Glimpse of the Optician Life

By Stephanie Sengwe
Friday, April 27, 2018 12:14 PM NEW ROCHELLE, N.Y.—Being an optician has been a life-long passion for Preet Kalra—lead optician and buyer here at Bright Eyes Optometry—who went so far as to fake her first eye exam to get a pair of glasses when she was 11-years-old. Fast forward to 2003, when she started having problems seeing the blackboard while in high school and needed to get fitted for contacts, Kalra went into an optical shop with the intention of getting her vision corrected and walked out with a part-time job to boot. “From 2003 to 2007, I worked part-time and got exposed to the floor of the optical boutique. I enjoyed troubleshooting prescriptions as well as styling patients in eyewear. I enjoyed edging lenses and loved the feeling when I held the finished pair of glasses in my hand,” Kalra said.