In This Edition...

• DOLLARS & SENSE:
  Keeping Pace With Change


• LAB NOTES:
  Hoya Launches No Frills Prescription Lab Service
  X-Tra Lite Optical Announces New Location And New Digital Surfacing Lab
  US Optical Makes Dalai Lama’s Lenses


• FOCUS ON:
  First Look Optical's Ron Jackson


• NEW PRODUCTS:
  Hard Coat XT and Hard Coat HD
  Happy Lens
  Total Night
  E-Scoop Lenses


• MAKE WHAT YOU SAY, PAY!:
  Persuade or Convince?


• LABTALK SPOTLIGHT:
  Improving Your Grades