1-800 CONTACTS Names Tim Roush Chief Marketing Officer

DRAPER, Utah— 1-800 CONTACTS has named Tim Roush chief marketing officer, responsible for leading all marketing initiatives and partnering with 1-800 CONTACT’s leadership team to drive profitable growth, according to an announcement from the company.

Roush is a marketing veteran who has more than 20 years experience and a proven track record of success in corporate strategy, sales, marketing and product development. He most recently served as chief executive officer for Creta Farms USA where he was responsible for the re-launch of the business in the U.S., developing brand position and marketing plans. Prior to joining Creta Farms USA, Roush spent five years at Sara Lee Corporation leading the company’s most profitable business unit, lunch and dinner brands, with sales exceeding $1.4 billion.

“With more than 38 million people wearing contact lenses and more than 140 million people wearing glasses, we have a significant opportunity to attract new customers to our 1-800 CONTACTS and glasses.com brands. Tim’s leadership, experience and success in corporate strategy and brand marketing will help position us for continued growth,” said Brian Bethers, president of 1-800 CONTACTS.