ABB Optical Group Names Aaron See Vice President of Marketing

By

Aaron See.

CORAL SPRINGS, Fla.— ABB Optical Group, the nation’s leading distributor of optical products, has announced that industry veteran Aaron See has joined the company as vice president of marketing.

Prior to joining ABB Optical Group, See served as vice president of marketing at Johnson & Johnson’s Vision Care division in Japan where he led a large team of professionals in the development and execution of initiatives to build the Acuvue contact lens brand. Under his leadership, the division succeeded in growing profitability and returning the business to top-line growth.

In his new role at ABB Optical Group, See will be responsible for all marketing and communications initiatives including brand positioning, public relations and customer interaction. He also will be working closely with manufacturers on marketing initiatives and interfacing with suppliers and focus groups on product development, product pricing and product lifecycle management, the company said.

“Aaron’s impressive experience and exceptional talent for strategic marketing in the optical industry is well suited for his new role at ABB Optical Group,” said CEO Angel Alvarez. “Strong marketing supports our role as a leader in the industry and Aaron brings a dynamic global perspective that will benefit ABB, our customers and our partners.”

See's previous experience includes 16 years of serving in senior-level roles with Johnson & Johnson for brands such as Vistakon in the company's Vision Care Division, and Tylenol, St. Joseph Aspirin and Motrin in the company's McNeil Consumer Healthcare Division. Over his 10-year career at Johnson & Johnson Vision Care, one of his many successes was the development and introduction of 1-Day Acuvue TruEye as the world’s first daily disposable silicone hydrogel.

See holds a bachelor’s degree in economics from Brandeis University and an MBA from Northwestern University's J.L. Kellogg Graduate School of Management.

ABB Optical Group supplies more than 30,000 eyecare professionals across the U.S. with brand name contact lenses, fully customizable gas permeable and custom specialty soft contact lenses, stock ophthalmic lenses, and a fully automated, full service digital lens laboratory. The company also offers practice building services such as pricing strategy tools, business reviews, annual supply staff training and e-commerce solutions, including patient ordering websites yourlens.com and primaryecp.com.