Latest News Ad Industry Monitor Asks B+L to Back Off Some Claims for PeroxiClear, But OKs Others By Staff Monday, December 5, 2016 12:24 AM NEW YORK—An advertising industry trade group that monitors advertising claims has recommended that Bausch + Lomb modify or discontinue certain advertising claims about its PeroxiClear Contact Lens Peroxide Solution, including claims of superior comfort over Clear Care, a competing product manufactured by Alcon Laboratories.However, the group, known as the National Advertising Division (NAD), determined that Bausch + Lomb could support claims that its product “keeps lenses moister for longer.”NAD opened an inquiry into claims made by Bausch + Lomb following a challenge by Alcon. During the course of NAD’s review, Bausch + Lomb said it had voluntarily and permanently discontinued a number of claims.Bausch + Lomb said it would comply with NAD’s recommendations. However, the company said, it respectfully disagrees with “NAD’s conclusion that the randomized clinical trial submitted by Bausch + Lomb is insufficient to substantiate the comparative comfort claims at issue.”NAD is an investigative unit of the advertising industry’s system of self-regulation, which is overseen by The Advertising Self-Regulatory Council and administered by the Council of Better Business Bureaus.