Adlens Partners With Rassin E & F for Distribution in Israel


OXFORD, U.K.— Adlens, the variable focus eyewear company based here, has formed a partnership with Israeli eyewear distributor Rassin E & F, Eyewear and Fashion. Under the terms of the agreement, E & F is the sole representative and distributor of Adlens in Israel for The John Lennon Collection, based on the fluid-injection technology, and the new Alvarez technology based line, Adlens Adjustables.

With 15 years industry experience Rassin E & F, Eyewear and Fashion is owned and managed by Efrat Rassin, a London-based Israeli.

“We are excited to launch Adlens’ products in one of the leading new technology hubs in the world,”  said Adlens CEO and executive chairman Michael C. Ferrara. “The partnership with the Rassin family will allow us to maximize the potential of variable focus eyewear in the Israeli market.”

Efrat Rassin, founder of Rassin E&F, commented, “Adlens’ innovative variable focus eyewear has a great potential in solving specific vision problems with a simple and fun technology.”