FRANKLIN LAKES, N.J.—How to improve marketing and advertising featuring Tarik Sedky from Agency Pure will be the topic of the July 13 edition of “The Power Hour,” the weekly broadcast hosted by Gary Gerber, OD, founder of The Power Practice.

“Tarik Sedky from Agency Pure has done advertising for Glaxo Smith Kline, DuPont, AT&T, Home Depot and many other large corporations,” Gerber said. “Now, he’s our guest on the next episode of the Power Hour where he will share his words of wisdom and discuss how optometrists can emulate the marketing messaging of these huge companies—at a fraction of the cost. He’ll cover the most common mistakes small businesses make in their marketing and talk about how you can improve yours.”

The Power Hour is sponsored by Essilor of America, VSP, Avenova, PRN and VisionWeb. Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.