FORT WORTH, Texas—Alcon is launching next month its newest lubricant eye drop, Systane Complete, with the help of professional tennis player Venus Williams, according to an announcement this week. Williams will speak about her experience with dry eye and “how the new Alcon eye drop helps her find real relief, allowing her to perform at her best on and off the court,” Alcon said in its announcement. Alcon’s partnership with Williams is part of an educational campaign designed to reach dry eye sufferers. It is estimated that there are 30 million people living with dry eye in the U.S. Elements of campaign can be viewed here. 

The newly formulated Systane Complete is designed to provide relief for every major type of dry eye, and represents “an ideal first-line treatment option for people who suffer from evaporative dry eye, aqueous tear deficient dry eye or mixed dry eye,” according to Alcon, a division of Novartis. 

“I spent years not understanding my dry eye symptoms and going through several different eye drops to find a solution," Williams said in the announcement. "Systane Complete is a total game changer for me, and that's why I'm so passionate about working with Alcon to help others understand their symptoms and find real relief.”

Along with adding Williams to its Systane promotional efforts, Alcon said it will continue a collaboration with mountain climber Lisa Thompson as she moves from her existing dry eye treatment, Systane Ultra, to the new Systane Complete. As part of the Systane Complete campaign, the two athletes will share their experiences through multimedia assets, a website and a TV commercial to help dry eye sufferers avoid the distractions of dry eye, according to Alcon’s announcement.

“We are thrilled to have a powerful and authentic voice like Venus Williams to help drive awareness around an issue that can be debilitating and an inconvenience for millions around the country," Alcon North America Region president Sergio Duplan said. Systane Complete is expected to be available for over-the-counter purchase nationwide by June 2018, Alcon said.