Allison Renews Benetton License


MILAN— Allison S.p.A. and Bencom Srl, part of the international fashion group Benetton Group, have renewed the license agreement for the production and worldwide distribution of optical frames and sunglasses under the United Colors of Benetton and Sisley brands.

Started in 2006, the agreement renews a partnership which over the years has allowed the Ponzano-based Benetton Group and Allison to coherently interpret the identity and the values of the two fashion brands, United Colors of Benetton and Sisley, according to the companies.

The Benetton Group is present in 120 countries with a network of over 6,500 stores under the United Colors of Benetton, Sisley, Undercolors of Benetton and Playlife brand names. Founded in 1959, Allison manufactures house brands Hally & Son, Opposit and Try and, under license, the brands Bikkembergs, Iceberg , John Richmond, La Martina, Missoni, Moschino, Sisley, United Colors of Benetton, Vivienne Westwood, Replay and Zero Rh.