America’s Best Contacts & Eyeglasses Is First U.S. Optical Retailer to Carry Privé Revaux Eyewear

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DULUTH, Ga.—America’s Best Contacts & Eyeglasses, a retail brand of National Vision Holdings, Inc. has announced that it is the first U.S. optical retailer to offer customers the popular celebrity eyewear brand, Privé Revaux, in stores. The company is now offering a selection of the brand’s affordable, high-quality and handcrafted optical frames and non-prescription sunglasses in a pilot of 50 store locations. Consumers can choose from a selection of optical frames retailer for $69.95 each or two for $104.95 including an eye exam.

Additionally, sunglasses are available in a variety of on-trend styles, priced at $29.95 with non-prescription lenses.

"We are thrilled to offer America's Best Contacts & Eyeglasses customers the exclusive opportunity to shop Privé Revaux in stores," said Megan Molony, National Vision's senior vice president of merchandising. "We strive to provide customers with fresh and innovative merchandise selections. Affiliated with celebrity visionaries such as Jamie Foxx, Hailee Steinfeld and Ashley Benson, the Privé Revaux brand is one that will resonate with our customers while aligning with our mission of providing access to affordable, quality eyecare and eyewear to people that need it most."

Privé Revaux was launched in 2017 by fashion entrepreneur David Schottenstein, as VMail reported , in collaboration with Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven and now also includes vice president of celebrity relations Dave Osokow and creative directors Rob Zangardi and Mariel Haenn. The brand initially launched via e-commerce and direct-to-consumer with affordable, high quality and on-trend sunwear retailing for only $29.95/pair.

"At Privé Revaux, we believe that everyone, regardless of budget, should have access to high-quality, beautifully designed eyewear," said David Schottenstein, Privé Revaux founder. "Our affordable pricing makes it possible for customers to purchase multiple pairs to mix-and-match with their daily style. We are thrilled to introduce Privé Revaux to the America's Best Contacts & Eyeglasses shopper and deliver our exceptional quality eyewear to them."

"I'm very excited about our partnership with America's Best," added Jamie Foxx. "Giving our customers the ability to buy our super fly, high-quality yet affordable frames with top quality prescription lenses and top notch service just makes sense."