America’s Best Contacts & Eyeglasses Named Official National Partner of Monster Jam


DULUTH, Ga—National Vision Inc., one of the nation’s largest optical retailers and Feld Entertainment, a worldwide leader in producing live family entertainment, announced that National Vision’s America’s Best Contacts & Eyeglasses brand as an official partner of Monster Jam. The collaboration includes cross-promotion, advertising and fully immersive experiences for both America’s Best customers and Monster Jam fans.

"Our research shows that Monster Jam fans are 140 percent more likely than the average adult to shop at America's Best Contacts & Eyeglasses, so partnering with Monster Jam made perfect sense," said Alex Louw, senior vice president of marketing for National Vision Inc. "Additionally, Monster Jam brings exceptional entertainment at a great value for the whole family, and at America's Best, we provide that same great value in eye care and eyewear for the whole family. We are honored to be able to help bring quality and affordable eye care and eyewear to Monster Jam fans around the country."

As part of the partnership, America’s Best customers who spend $69.95 on the purchase of eyeglasses or contact lenses can receive one free ticket to a Monster Jam event. (Offer may differ in some states.) The partnership also includes store visits by Monster Jam trucks and autograph signings in numerous markets across the country each year. As an added bonus, each year, 20 markets will be selected to receive a full “Grave Digger Experience,” offering customers a unique chance to see one of the most iconic monster trucks of all time up close.

“At Feld Entertainment, we are thrilled to have America’s Best join our team and become an official national partner of Monster Jam,” said Jason Bitsoff, senior vice president of global partnerships for Feld Entertainment. “We couldn’t be more honored to partner with this leading brand and value-oriented company, as they bring affordable eyewear and eyecare to all Americans, ensuring everyone can clearly see and experience the most action-packed live event on four wheels, Monster Jam.”

The partnership will be supported with national promotions featuring both Monster Jam and America’s Best in television, digital and social media advertising as well as through local store and event content.