America’s Best Contacts & Eyeglasses Releases Monster Jam Kids’ Frame Line

By


DULUTH, Ga.—America’s Best Contacts & Eyeglasses, a retail brand of National Vision Holdings, Inc. (NASDAQ: EYE) announced the launch of an exclusive new collection of Monster Jam frames for kids. “Through our partnership with Monster Jam, we are thrilled to offer our customers access to another affordable, high-quality and fashionable eyewear line,” said Megan Molony, senior vice president of merchandising for National Vision Holdings, Inc. “We are excited to be able to enhance our frame selection for our littlest customers with this exclusive collection of new fun and colorful frames at our most economical price point—something every parent can appreciate.”

The Monster Jam line includes 12 styles featuring five of Monster Jam’s iconic trucks such as Grave Digger, El Toro Loco, Max-D, Pirate’s Curse and Monster Mutt. The new line features styles for both boys and girls. Frames purchased for a child under the age of 13, will have impact resistant lenses included in the price of the frame. The collection is priced at one pair for $59.95 or two pairs for $69.95. Frames are currently available in all markets where America’s Best has retail locations.

Additionally, for each Monster Jam frame sold in stores, America’s Best will donate $5 to the Boys & Girls Clubs of America as a part of National Vision’s partnership with the nonprofit organization.

“By partnering with America’s Best in the creation of an exclusive line of affordable eyewear, kids are now able to show their love of Monster Jam through their eyeglass frames,” said Jason Bitsoff, senior vice president of global partnerships for Feld Entertainment. “We’re proud to connect this value-oriented brand with the most action-packed live event on four wheels, Monster Jam.”