A.T. Cross Changes Its Name to Costa Inc.


LINCOLN, R.I.—A.T. Cross Company (NASDAQ: ATX) has announced that it will now operate under the name Costa Inc.

Earlier this month, as previously reported by VMail, the company sold its Cross Accessory Division and the rights to the A.T. Cross name which has historically been associated with the writing instrument business.

"We are excited about our new direction," said David G. Whalen, CEO of Costa Inc. "Changing our name to Costa Inc. aligns the corporation's identity with our largest brand and continues our evolution into a growth company focused on the continued rapid expansion of our premium sports sunglass business."

The Company's NASDAQ symbol will remain ATX. The company's corporate website is now www.costabrands.com. Email address for the corporate entity will migrate to the @costabrands.com suffix. The Company's corporate headquarters has moved to 24 Albion Road, Suite 330, Lincoln, R.I. 02865. Primary operating locations remain in Daytona Beach, Fla. and Denver, Colo.

Costa Inc. owns and manages the Costa and Native Eyewear brands.