Brian Rosenblatt, OD.

BRIDGEWATER, N.J. — Bausch + Lomb has appointed Brian Rosenblatt, OD as director, professional strategy for its U.S. Vision Care business.

Rosenblatt will be responsible for improving B+L’s professional outreach program through its teams of U.S. contact lens experts, maximizing communication and support through professional educational events and continuing to forge relationships with key optometric industry members. He will join Jill Saxon, OD and Todd Love, directors of professional strategy in coordinating the company’s eyecare professional outreach efforts across vision care.

“Dr. Rosenblatt brings a wealth of clinical and educational experience to B+ L, which will be a valuable asset to our Professional Strategy team as well as for the entire U.S. Vision Care division,” said Guy Guglielmino, head of marketing, Vision Care, Bausch + Lomb. “The depth of knowledge and expertise Dr. Rosenblatt brings from private practice and involvement in the industry will help us to bring forth programs that meet the needs of ECP’s as well as their patient's. With the addition of Brian to our Professional Strategy group, I believe we have built an outstanding team that will help reinforce B + L’s dedicated and continuous partnership with the eye health community.”

Prior to joining B + L, Rosenblatt was the president and co-owner of Rosenblatt Family Eye Care Associates, in Raritan, N.J., where he worked in private practice for 23 years, with expertise in contact lenses, treatment and management of ocular diseases, and ophthalmic manifestations of systemic diseases.

He’s a member of the New Jersey Society of Optometric Physicians, the American Optometric Association and serves as a medical director for Sidewalk University’s Gift of Sight project. Rosenblatt has served as the principal investigator in various ophthalmic studies and a proctor for the National Board of Optometry. Additionally, he is a published author in optometric peer review journals and has been a national continuing education presenter on topics ranging from inflammation and trauma to glaucoma.

“I’m thrilled to be joining B + L in what I believe is a very exciting time for the company,” said Dr. Rosenblatt. “With such an innovative product portfolio that is exceeding expectations for both doctors and patient’s alike, I look forward to helping to communicate the benefits of the company’s offerings and using my past experience in private practice, combined with the support of B + L, to provide eyecare practitioners the assistance and tools they need to enhance their practice and meet the needs of their patients today.”

Rosenblatt holds a Doctor of Optometry and Master’s degree in ophthalmic science and received high clinical honors from the Pennsylvania College of Optometry. He has a bachelor’s degree in biology and chemistry from Trenton State College, now renamed The College of New Jersey.