Bill Hughson.
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GRAND RAPIDS, Mich.—Grand Rapids Ophthalmology (GRO)— a comprehensive eyecare provider offering ophthalmology, optometry and retail optical services in West Michigan—announced today the appointment of Bill Hughson as chief executive officer.

“It’s clear that GRO’s longevity, the quality of its doctors and staff and its recent partnership with Great Lakes Management Services Organization (Great Lakes MSO) have uniquely positioned GRO to rapidly and strategically grow, and provide the best patient care to individuals and families throughout West Michigan,” said Hughson. “I look forward to working with the GRO team as we begin our next chapter.”

Prior to GRO, Hughson was president and CEO of IntegraMed Fertility— a fertility network in North America with 28 practices and 175 reproductive endocrinologists—where he worked with individual practices to combine a commitment to clinical excellence with a focus on patient experience. He also held leadership positions with the Devry Education Group and DaVita, a Fortune 500 provider of dialysis and related services.

“One of the reasons we were so thrilled to join Great Lakes MSO was the access we’d have to great talent,” stated Dr. David Barrett, an ophthalmologist at GRO. “Under Bill’s leadership, we’ll build upon our strong market position, pursue additional growth opportunities, and partner with more outstanding doctors to deliver the best possible patient care.”

In his new position at GRO, Hughson will work closely with the senior leadership team and doctors to accelerate GRO’s regional expansion, while continuing to deliver personalized and high-quality patient care.

In February this year, GRO joined forces with Sterling Partners. According to GRO, the partnership allows its management team to pursue near-term and larger scale growth opportunities, evolve clinical development to better serve patients, offer additional career development opportunities and job stability to its employees and form strategic partnerships with health care systems, regional employers and retailers.