Block Business Group Partners With Shamir to Bring ECPs Customized YouTube Channels and Video Content


Metro Optics in Bronx, N.Y.
is a practice which was provided a customized YouTube Channel and content in a new program with Block Business Group and Shamir.

BOCA RATON, Fla.— Block Business Group is launching a new program to help ECPs receive customized YouTube channels with video content promoting their practice and Shamir lenses.

In partnership with Shamir, those BBG members who use a Shamir affiliated laboratory, will be provided with their own personalized YouTube channel created by the YouTube video production team at Block. Quarterly, new customized videos featuring a different Shamir lens design will be uploaded to the YouTube channel of each participating practice, who can in turn use the videos to promote their practice and attract patients via SEO optimized rankings, social media and other campaigns.

“We're very excited about the new Block Business Group and Shamir partnership,” said Richard Dailey, vice president, sales and business development, Shamir Insight. “The investment that the Block Business Group is making in these videos is substantial and will help each ECP drive business to their practices and help sell premium product to patients. The Block group and Shamir have a similar vision around supporting the ECP with the use of video and we hope that the first series of videos being produced by Block are only the start of a series of videos to come for many years,” he said.

Michael Block, president of Block Business Group, added, "Block is excited to be working with Shamir to bring this innovative program to its members. This is the start of a new methodology to deliver product news to consumers through their local eyecare professional. We hope that this program will educate eyewear consumers about products and services available to them prior to visiting their eyecare professional. We believe that ECPs participating in this program will see an increase in sales of new eyewear to their current patient base and set them apart in their communities as leaders in eyecare innovation."

More details about the program and how it works is posted at Block’s website.