BluTech LLC Names David S. Provow as COO and Renato Cappuccitti as Senior VP, Sales and Marketing

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ALPHARETTA, Ga.—BluTech LLC, a provider of ophthalmic blue light solutions, has named David S. Provow as chief operating officer and Renato Cappuccitti as senior vice president of sales and marketing. Provow, who was previously vice president, operations and new product development, will now be responsible for all operations and product development from the company’s Alpharetta, Georgia location. “David’s accomplishments at BluTech and over 40 years of experience in the optical industry make him well-suited to overseeing these functional areas,” said Greg Naes, president of BluTech. “He is a seasoned professional and an invaluable asset to our capabilities in the ophthalmic market.”

Before joining BluTech, LLC, Provow served in senior level capacities for industry leaders such as Luxottica, Carl Zeiss Vision, SOLA Optical. He also had involvement with start-up operations such as Pixel Optics and QSpex Optical. He is a graduate of Western Kentucky University in Bowling Green, Kentucky.

In Cappuccitti’s new role as senior vice president of sales and marketing, he will be responsible for strengthening the partnerships of BluTech’s growing dealer base, developing unified and consistent messaging to enhance the ECP and consumer experience and expanding distribution of BluTech products globally, the company said.

He brings over 30 years of industry experience in sales, marketing and business development to this role. He was most recently a member of the leadership tem with Costa sunglasses where he led the sales team and was responsible for strategic partnerships in the optical channel. Cappuccitti also served as the vice chair of the sunglass and readers division for The Vision Council.

“The demands from consumers and ECP’s with regards to blue light protection continues to increase daily,” said Naes. “Renato’s knowledge and expertise of the optical industry and in-depth retail experience will help support our customers with the information and tools needed to effectively meet those demands.”

Cappuccitti added, “I’m thrilled to be part of a team dedicated to improving peoples live through vision. BluTech is truly a leader in the field of blue light protection, one of the most exciting areas the industry has seen in many years.”

BluTech LLC has an exclusive partnership with New York-based ClearVision Optical.