MORRIS PLAINS, N.J.—Charmant USA Inc. and Isaac Mizrahi, a leader in the fashion industry for almost 30 years, have announced their new multi-year eyewear license to be manufactured and distributed exclusively by Charmant and designed in conjunction with Xcel Brands (NASDAQ: XELB), who purchased the brand in 2011.

“We are thrilled to have partnered with Isaac Mizrahi and Xcel Brands,” said Dee Berghuys, vice president of operations for Charmant USA. “The Isaac Mizrahi brand was a natural choice, the brand’s quality and timelessness aligns perfectly with Charmant’s dedication to the same values.”

President and CEO of Charmant USA Inc, Kikuo Urayama added, “Signing with Isaac Mizrahi adds significantly to our brand portfolio, and we look forward to serving the Mizrahi wearer with our high-quality, wearable, and eye-catching designs.”
True to the Mizrahi brand, the sunwear collection, which will launch in Spring 2016, will represent the timeless, cosmopolitan style of their apparel and other accessories, the company said. The initial ophthalmic release is scheduled for 2017.

The Isaac Mizrahi brand is an iconic American brand founded in 1987 by its namesake and chief designer whose vision continues to inform the creative direction of the brand. A true lifestyle brand, product categories include sportswear, footwear, handbags, watches, fragrance, tech accessories, intimates, bridal, pet products, home linens and table top. Under Xcel’s omnichannel retail distribution strategy, the brand is available across various distribution channels.