Chemistrie Eyewear Joins Growing List of Companies to Partner with Think About Your Eyes


ALEXANDRIA, Va.— Chemistrie Eyewear, a provider of frames and accessory products, is the latest industry partner to join the Think About Your Eyes national public outreach campaign. Designed to educate the public about the importance of vision health and getting an annual comprehensive eye exam, the Think About Your Eyes Initiative is sponsored by a non-profit organization under The Vision Council.

“Chemistrie Eyewear believes it’s an absolute necessity to ensure people across our nation understand the importance of proper vision care and the impact annual comprehensive eye exams have on our overall health,” said Joe Zewe, president and CEO of Chemistrie Eyewear. “The Think About Your Eyes campaign is an important initiative to continue to grow our industry and ensure we are providing as many people as possible with quality eyecare and vision correction products to fit their individual needs.”

Current partners include The Vision Council, American Optometric Association, Gunnar Optiks, National Vision, Inc., Refac Optical Group, SpecialEyes, Spy, Walman Optical, Transitions, Fatheadz, Essilor and Luxottica Group. Industry members interested in partnering with Think About Your Eyes should contact Dave Plogmann, managing director, at

“We continue to see more and more examples of the benefits from preventative eyecare and how annual visits to eyecare professionals can not only save one’s vision but also his or her life,” said Ed Greene, chief executive officer of The Vision Council. “The importance of early detection through eye exams cannot be understated, and we are excited to have Chemistrie Eyewear join our effort to continue to spread the message about the benefits of vision health.”

Think About Your Eyes is estimated to reach at least 120 million consumers through national television, radio, print and online/digital advertising with strong educational and motivational messages focusing on eye disease, eye strain, kids’ vision and the positive impact of regular eye exams on overall health. Consumers who visit the Think About Your Eyes website can find a local provider and schedule an appointment. ECPs who would like to participate in the doctor locator can contact Jon Torrey, director, professional relations, at