NEW YORK—Forging a partnership with Bluestar Alliance, Chlogan Eyewear recently signed a multi-year licensing partnership with Bluestar Alliance for the popular children’s brand, Limited Too, incorporating optical and sunwear.

The Limited Too brand now spans multiple product classifications and continues to grow at a rapid pace, the announcement said. According to Chlogan Eyewear CEO Mitch Zimberg, the 2017 collection will encompass 15 styles in over 50 colors and the collection will debut at the upcoming Vision Expo West in Las Vegas. He said, “ We see a need in the industry for a youth driven collection that offers great fitting shapes and a color range to satisfy the most discerning customer—both children and their parents. I am confident our variety and pricing will stimulate interest in the Limited Too eyewear selection.”

Bluestar Alliance CEO, Joey Gabbay added, “Mitch has been a trusted partner of ours for years. We see a lot of potential here and look forward to great results.”

In support of the launch, Limited Too plans on incorporating fresh marketing to engage with the Millennial customer and their parents. Print advertising, contests and giveaways, social media and content marketing will be utilized.

The Chlogan Eyewear Group’s current brands include Air, Matsumoto, Rouge, Capistrano, Aura, Santa Ana and the flagship brand, Chlogan.

Bluestar Alliance LLC is a privately owned brand management company, founded in 2006 by Gabbay and Ralph Gindi. Bluestar owns, manages and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market, both domestically and internationally. Its current brand portfolio includes Kensie, Nanette Lepore, Catherine Malandrino, Michael Bastian, English Laundry and Limited Too.