Coastal.com to Offer Prescription Eyewear on Overstock.com

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VANCOUVER, British Columbia—Online eyeglasses and contact lenses retailer, Coastal.com (NASDAQ: COA) (TSX: COA) has partnered with Overstock.com (NASDAQ: OSTK) to sell prescription eyewear through the Overstock.com website. Overstock.com customers will be presented with an ordering process identical to the one on Coastal.com, and the eyeglasses will be manufactured and shipped from Coastal’s U.S. facility, a Coastal spokesperson told VMail.

While Overstock.com already sells plano eyeglasses and sunglasses and will continue to do so, with this new partnership the website will merchandise Coastal.com’s prescription eyeglasses product offering under the Men’s and Women’s tabs with the potential for adding other categories in the future.

Overstock.com is an online discount retailer started in 1999 and based in Salt Lake City, Utah, that sells a broad range of products. The website attracts approximately 12.6 million unique visitors per month, according to Compete.com. It generated revenue of over $1 billion in 2012, selling 984,000 different products.

“Adding prescription eyewear to the Overstock website, with great names at great prices, seemed a natural fit,” said Overstock.com chairman and CEO Patrick M. Byrne. “Unbeatable prices, fashionable styles, ease of ordering, stellar customer service, made the whole concept work for us and for our customers.”