to Offer Prescription Eyewear on


VANCOUVER, British Columbia—Online eyeglasses and contact lenses retailer, (NASDAQ: COA) (TSX: COA) has partnered with (NASDAQ: OSTK) to sell prescription eyewear through the website. customers will be presented with an ordering process identical to the one on, and the eyeglasses will be manufactured and shipped from Coastal’s U.S. facility, a Coastal spokesperson told VMail.

While already sells plano eyeglasses and sunglasses and will continue to do so, with this new partnership the website will merchandise’s prescription eyeglasses product offering under the Men’s and Women’s tabs with the potential for adding other categories in the future. is an online discount retailer started in 1999 and based in Salt Lake City, Utah, that sells a broad range of products. The website attracts approximately 12.6 million unique visitors per month, according to It generated revenue of over $1 billion in 2012, selling 984,000 different products.

“Adding prescription eyewear to the Overstock website, with great names at great prices, seemed a natural fit,” said chairman and CEO Patrick M. Byrne. “Unbeatable prices, fashionable styles, ease of ordering, stellar customer service, made the whole concept work for us and for our customers.”