VANCOUVER, British Columbia— ClearlyContacts.ca, a division of Coastal.com (Nasdaq:COA) (TSX:COA) the online provider of eyewear, announced on Jan. 30 that it has signed a partnership agreement with the British Columbia Human Resource Management Association (BC HRMA). The two parties will work together to offer enhanced vision benefits to all employees of BC HRMA and its member organizations.

A statement from Coastal said, “The new plans enable employers to provide superior vision benefits to their employees at the same or lower cost than current vision benefit offerings. Options exist to customize the new vision benefits to meet the needs of members and their families.” There were no details about the structure of the plans in the company’s initial statement.

"The vision plans we have developed in consultation with BC HRMA are truly innovative and appeal to its member organizations seeking to enhance their employee benefits while at the same time reducing costs," commented Greg Lechner, Coastal's VP of business development. "It is partnerships like this that are changing the way people buy vision products, providing members and their families with the highest quality eyewear at tremendous savings.

Simon Evans, BC HRMA's CEO, commented, "We are very excited about the options and savings that this partnership offers our membership and staff."

The BC-based HRMA is a non-profit organization which provides leadership to more than 5,500 members and 3,000 affiliates that collectively represent CEOs, directors of HR, consultants, educators, students, HR generalists and small-business owners.