Launching Change The View Project


VANCOUVER, British Columbia.— and, the global internet retailer based here, has established a new charitable initiative, called Change the View Project.  The company said it will expand its previous donation efforts and will now donate one pair of eyeglasses for every pair of private label eyeglasses purchased to needy people around the world. In its statement, ClearlyContacts said it aims to distribute 250,000 pairs of eyeglasses globally by the end of this year and hopes to donate more than two million pairs of eyeglasses to those in need by the year 2020.

Terry Vanderkruyk, vice president of corporate development for Coastal Contacts, said, in response to a query from VMail, “Coastal Contacts Inc. ( and has donated glasses to a variety of vision related initiatives in Canada, Mexico, Guatemala and Haiti since 2010. As a result of these philanthropic initiatives we wanted to create a more cohesive program that would allows us and our customers to help those who cannot afford glasses or the most basic vision care.

“We launched the Change the View Project (registered charity) earlier this year and have been in discussion with a number of vision care charitable organizations about supporting our program as an international partner and distributor.”

He added, “We are focusing on a grassroots oriented strategy that will look to establish partners on a project-by-project and country-by-country basis across the world in order to meet our targets. We actively manage the program at our headquarters with a group of volunteers who work to seek out partners and recipients and coordinate the distribution of our glasses. Our goal is to make our program available to groups around the world through our (USA) and (Canada) websites initially and then to extend through our larger family of websites in other countries in the future.

Roger Hardy, founder and CEO of, noted, “There are approximately 560 million people around the world who suffer from the effects of poor vision because they don’t have access to affordable eyeglasses. Most of these people will see an immediate improvement in their lives simply by receiving a pair of eyeglasses; something most of us take for granted.

The Change the View Project is seeking partner organizations with health aid missions around the world to distribute eyeglasses internationally. It is also seeking distribution partners in North America and is encouraging those interested to contact the Change the View Project at: