LAS VEGAS—CooperVision is launching its second annual nationwide search for honorees for its “Best Practices” initiative. Best Practices seeks to recognize U.S. eyecare professionals who have found unique ways to make their businesses thrive and can share a refreshing perspective with the entire profession.

“Best Practices is about bringing to light the innovative things that eyecare practitioners do every day to grow their practices and provide the best possible care to their patients,” said Michele Andrews, OD, director of professional affairs, North America, CooperVision. “Through our partnership this year with the first 10 Best Practices, we have seen firsthand how practices are adjusting their approaches to eyecare in response to the evolution of both the industry and the business landscape as a whole. We can’t wait to see what our next class of Best Practices has in store, and work with them to highlight their creativity and share their reasons for success.”

All U.S. optometry practices currently fitting contact lenses are invited to participate. Best Practices candidates are encouraged to submit practice profiles and stories, sharing their insights and experiences in all of the following areas:

• Innovation will be evaluated on contributions to the betterment of eye health and education, leveraging technology in interesting ways to grow the practice, and advancing the eyecare profession among the public.
• Industry Leadership will be rated on how a practice advances the profession and leads the industry regionally, nationally and even globally.
• Patient Experience will be judged on how a practice delivers excellent eyecare experiences and education to its patients, and unique aspects of patient care.

Candidates can choose to submit their stories via written responses or video at EyeCareBestPractices.com. Applications will be accepted through Nov. 27, 2016. The 2016 Best Practices will be announced in early 2017.

For more information about the Best Practices initiative, or to apply, visit www.eyecarebestpractices.com.