Daas Luxury Optics to Distribute Tavat in the U.S.


SAN DIEGO—Daas Luxury Optics, the house of Alexander Daas Eyewear, and Tavat Eyewear have announced that they have partnered for the exclusive distributorship of Tavat Eyewear in the U.S.

"We are eager to deepen Tavat's presence across the USA, bringing unique Italian elements to the marketplace which are not only fashionable and functional, but provide superior, unparalleled protection with unique hinges and Melanin technology," said Alex Feldman, CEO of Daas Luxury Optics.

Hand crafted among the foothills of the Dolomites in Northern Italy, Tavat features unique technologies with the Tactile and Ex-Cam hinges, as well as melanin lenses. Nominated for a Silmo d'Or award in 2010, the Ex-Cam patented and trademarked hinge guarantees a high-tech mechanical precision in the opening-closing action. The collections featuring these hinges alongside Tavat Lens Technology (TLT) melanin + polar lenses include Tavat’s Airman line, made from medical stainless steel, the company said.