Davis Vision Launches Redesigned Website—Simplified for Users and Optimized for Mobile


SAN ANTONIO, Texas—Davis Vision, a wholly owned subsidiary of Highmark’s HVHC Inc., launched a completely redesigned website today. With improved navigation, mobile optimization for both smartphone and tablet use, and overall better functionality, the new website has been simplified to provide more information in a streamlined, user-friendly design, according to a spokesperson for Davis Vision.

The website’s new design “speaks to the overall brand approach, keeping things simple and transparent,” added the spokesperson, referring to the “Eyecare Reframed” brand strategy the company introduced last summer.

“Creating the right online experience is our primary objective in reframing our website,” said Davis Vision president Celina Burns. “Through transparency, engagement and ease of use, we are well positioned to meet the needs of our members, clients, providers and brokers.” Portals for each of these customer categories will be updated later this year.