Eastern States Eyewear Rebrands With New Name, ESE International


NEW YORK—Eastern States Eyewear announced that it is changing its name to ESE International, effective immediately. Founded in 1938 by Ben Shyer in a small Brooklyn apartment this company is now a fully integrated frame distributor. ESE International, now a third-generation family business, is under the current ownership of Paul Shyer and his son Jason. The company, known primarily as a distributor of luxury frames, “grew into prominence through its association with Cazal.” ESE International has expanded its portfolio of brands with the officially licensed Jaguar Eyewear brand, Coco and Breezy, Diva, and Exces Collections.

It has recently expanded its portfolio through a recent partnership with Pan-Oceanic for the distribution of the Disney Eyewear children’s line as VMAIL reported.

“We feel that the name of Eastern States Eyewear no longer properly signifies who we are as a company,” said Paul Shyer, ESE International President. “Our customers are located far beyond the Eastern seaboard and we have a network of partners around the world. Our new name reflects this, and by keeping the ‘ESE’ moniker, it makes the transition a smooth one as well as respecting the over 80 years of our company’s history.”

The company will be at Galleria Booth G323 during Vision Expo East and will be searchable under both DBA’s at the show.