LAS VEGAS—As the show heads into its third and final day, strong foot traffic and buying activity remind exhibitors and attendees alike why Vision Expo is the premier destination for shopping and networking in the eyecare industry.

“We’ve been hearing from exhibitors and attendees that this year’s show has generated a huge amount of buzz, both on the show floor amongst buyers and also with consumers who have engaged with the show via social media,” said Tom Loughran, Reed Exhibitions industry vice president. “Between our new consumer-influencer campaign as well as our exhibitor outreach programs, we’re excited to build on these successes and take them into future Vision Expos.”

The Vision Expo Consumer-Influencer program, which is new this year, aims to extend the exposure of exhibitors and products showcased on the show floor by engaging with fashion, beauty, lifestyle and mommy bloggers to generate excitement with consumers.

“It’s the ongoing goal of Vision Expo to bring increased value to our exhibitors and attendees, and ultimately grow and support the industry at large,” said Ashley Mills, The Vision Council vice president of trade shows and meetings. “When these Vision Expo programs succeed, we’re able to put that value back into the optical marketplace—that’s the real victory.”

While most attendees know that Vision Expo is co-owned by Reed Exhibitions and The Vision Council, many may not be aware that their participation in the show allows Vision Expo to give back to the entire ophthalmic community. Proceeds from Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products, reaching millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.

Additionally, through its partnership with the Think About Your Eyes campaign—a national public awareness campaign aimed at educating consumers on the benefits of vision health—Vision Expo is arming attendees with the information they need to make informed eyewear purchasing decisions and successfully target a broader consumer audience. With champagne toasts throughout the exhibit hall lounges, Vision Expo attendees have celebrated the campaign’s success in raising awareness of the importance of annual eye exams and resulting in nearly 1 million additional eye exams in 2015.


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