Expo’s Vibrancy Once Again on Display


LAS VEGAS—The energy and activity evident during Vision Expo West’s first two days provided ample proof that although the national economy is still struggling, it’s business as usual for the optical industry. CE classes were filled, and the aisles of the Sands Convention Center’s exhibit hall were buzzing with attendees eager to see hot new eyewear styles and try out the latest vision technologies.

“Once again, this week has proved that International Vision Expo is a global eyecare event,” said Tom Loughran, vice president for Reed Exhibitions. “Delivering high-quality visitors over three-solid days, the real power of our event lies in the sheer volume of eyecare professionals who see Vision Expo as the source for new products, technologies, ideas and education. It’s an investment that will keep their practices and businesses current and allow them to provide superior products and services to their patients and customers year-round.”

For some attendees, such as McKenzie Wiswell, this was their first Vision Expo. “My mentor, Tammy Carter, said that I should come because the show would change my life,” said Wiswell, a student at the Seattle Central School of Opticianry in Seattle, Wash., who considers herself an “opti-geek.” Eventually, I want to open my own dispensary, so I’m here looking at products.”

A spot check of vendors indicated that most were pleased with the traffic on the show floor and the level of interest of attendees. “Based on our activity, the show seems to be pretty well attended,” said Mary Rose Jaszczynski of ClearVision. “Our booth has been very busy and consistent.” She added, “When it comes to the impact of the economy on our sales, I believe a lot of people have made a conscious decision that life and business must go on, so they are buying what is appropriate for their business.”

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