‘Eyecare About Reading’ Book Drive to Provide Free Books, Eye Exams and Glasses to Children in Need

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RANCHO CORDOVA, Calif.— VSP Vision Care, in collaboration with Transitions Optical and Bess the Book Bus, has launched the national “Eyecare About Reading” Book Drive competition to provide free books, eye exams and glasses (when needed), totaling more than $2 million, to children in need. The book drive was inspired by the fact (as seen in this infographic) that while 80 percent of what we learn is through our eyes, one in four children has an undetected vision problem, many of which are due to lack of vision care.

Three well-known bloggers—Meghan Cooper of JaMonkey (Atlanta), Frederick Goodall of Mocha Dad (Houston) and Kara-Kae of The Mom Diggity (Oklahoma City) will compete to collect the most books in their communities through August 22. The books will be donated to local charities as well as to Bess the Book Bus, a mobile literacy outreach program that travels across the country providing free books to underprivileged children.

For every three books donated (either through bloggers or online), VSP will donate one free eye exam (and, if needed, glasses fitted with Transitions lenses) to charities in the bloggers’ communities for children without access to these services. VSP will provide a total of up to 5,500 free eye exams, valued at more than $2 million. The blogger who collects the most books will receive an additional 100 free eye exams (and glasses with Transitions lenses) for their charity, as well as a special visit from Bess the Book Bus and the VSP/Transitions Optical Mobile Eyes clinic nicknamed Eyenstein.

Those outside of the bloggers’ areas can visit www.Facebook.com/VSPVisionCare, select the Book Drive tab and make a “promise” to protect their eyes. For every promise received, Transitions Optical will donate one free book to Bess the Book Bus.