BALTIMORE— Eyemaginations, a leading patient education provider has appointed Michael Irving as the new vice president of sales., according to an announcement from the company. With more than 15 years of software sales management experience, Irving will be responsible for developing and overseeing all sales functions within the company.

“We are thrilled to have Michael join our team,” said Jeff Peres, president and CEO of Eyemaginations. “His business aptitude and proven track record in SaaS and solution based selling made him the obvious choice to lead our sales team as we move towards a more cloud-based product solution. His proven ability to drive results in innovative ways will be instrumental as we expand our product line and grow our company.”

Prior to joining Eyemaginations, Irving held various leadership roles for both Fortune 1000 and SaaS start-up companies before joining Eyemaginations. Previously, he also held senior positions at such other companies as Vocus, CareeerBuilder.com and Mobil Oil.