Dave Eichelberger (l) and Sue Creek.
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PITTSBURGH—Eyenavision has appointed optical industry veterans Dave Eichelberger as vice president of sales, and Sue Creek as director of sales.

Eichelberger, whose family is rooted in the optical industry, has over 30 years of experience focused on providing frame and lens products to the independent ECP. He will be responsible for continuing the growth of Eyenavision by leading the company's sales force and working closely with the leadership team to develop and introduce new products.

Creek is one of Vision Monday’s 2016 Most Influential Women in Optical. At Eyenavision, she will be responsible for furthering the company's relationships with customers through her creative approach to product training and development.

In Creek’s 20 years as a trainer, she has taught optics, sales, service and business management to over 2,000 doctors and opticians. Additionally, in her 30 years of experience in the industry, Creek has helped to open over 300 optical stores internationally.

Joseph Zewe, Eyenavision's CEO commented, “Dave and Sue's combined optical industry experience and passion for excellence make them the perfect fit for our company and our customers as we elevate Eyenavision to the next level."

Eyenavision’s products include the Chemistrie lens layering system and Roger Bacon, a patented made-to-measure 3D-printed frame technology.